Changing Buyer Preferences and Why it is Making Selling Harder Than Ever

Presented by

Steve Reid, CSL

About this talk

Selling is more difficult today than ever before. One of the many challenges making selling more difficult is that there are more people to sell to on the customer side. More buyers complicate the sales process, make the sales cycle longer, and creates more objections and opinions the salesperson has to address and overcome. Only a value-based sales approach can overcome this challenge and help create consensus and clarify urgency across a disparate set of buyers. Do you have a value-based sales approach? Does your sales team know how to lead and close with value? Join me to learn more about value-based selling and how changing buyer preferences are making sales people rethink their go to market strategy.

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