Exceeding the Requirements of the Trust Economy

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Presented by

Liz Miller - MD, CMO Council, John Summers - VP & CTO, Akamai and Charlie Cole - Chief Digital and eComm Officer, Samsonite

About this talk

Today’s consumers expect trust and transparency from brands they do business with. According to CMO Council, 57% of brands believe data security, privacy, and accountability are the most critical demands of modern, connected consumers. To meet these expectations, marketing leaders must champion consumer trust in the C-suite, rather than relying on their IT and security counterparts to advance. Watch this on-demand webinar to learn how to adopt a strong security posture and champion consumer trust. You’ll hear consumer data privacy and protection best practices to avoid brand-damaging data breaches and make consumer trust a competitive advantage. In addition, Samsonite’s Chief Digital and eCommerce Officer shares tips to work with security and IT colleagues to reduce risk and increase trust by creating seamless, safe brand experiences. Webinar highlights: - Data privacy and security risks that threaten brand trust - Customer identity data management best practices to optimize privacy and protection - How to use privacy-assured marketing to meet savvy consumers’ demands - Tips to effectively work with your peers to champion consumer trust - The importance of only using data collection channels that align with your brand’s ethics

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