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Exceeding the Requirements of the Trust Economy

Presented by

Liz Miller - MD, CMO Council, John Summers - VP & CTO, Akamai and Charlie Cole - Chief Digital and eComm Officer, Samsonite

About this talk

Today’s consumers expect trust and transparency from brands they do business with. According to CMO Council, 57% of brands believe data security, privacy, and accountability are the most critical demands of modern, connected consumers. To meet these expectations, marketing leaders must champion consumer trust in the C-suite, rather than relying on their IT and security counterparts to advance. Watch this on-demand webinar to learn how to adopt a strong security posture and champion consumer trust. You’ll hear consumer data privacy and protection best practices to avoid brand-damaging data breaches and make consumer trust a competitive advantage. In addition, Samsonite’s Chief Digital and eCommerce Officer shares tips to work with security and IT colleagues to reduce risk and increase trust by creating seamless, safe brand experiences. Webinar highlights: - Data privacy and security risks that threaten brand trust - Customer identity data management best practices to optimize privacy and protection - How to use privacy-assured marketing to meet savvy consumers’ demands - Tips to effectively work with your peers to champion consumer trust - The importance of only using data collection channels that align with your brand’s ethics
Akamai

Akamai

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Power and Protect Business Online
Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense in depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.
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