3 Ways to Optimize Your Digital Business

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Presented by

Vicki Reyzelman, Strategic Engagement Manager at Akamai

About this talk

Three Ways to Optimize Your Digital Experience Digital transformation is here. Global events have amplified the importance of having an exceptional omni-channel digital experience for your customers. These online experiences must keep pace with consumer expectations, which means: - Uninterrupted browsing across all devices - Fast downloads and video streams - Secure shopping transactions But providing the quality customers expect while scaling to new levels of visitor traffic is no easy feat. Businesses will often craft increasingly complex applications that are loaded with high-res images, videos, personalization, and other third-party content. The outcome can be very costly to optimize, operate, scale, and maintain. Join Viktoriya Reyzelman, Strategic Engagement Manager at Akamai, for an actionable 30-minute session on digital optimization for your business. You will learn: - How to implement a data-driven approach to enhancing digital elements - Bot management tips to protect your brand against fraud - Four components of creating fast, rich, and engaging digital experiences
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