Retain and Grow Your Customer Base with Exceptional Online Experiences

Presented by

Akamai’s Tara Bartley, Sr. Industry Marketing Manager, and Sam Marenco, Solutions Engineer

About this talk

The second half of 2021 offers a new opportunity for small to medium-sized businesses to retain and grow their customer base, as consumers move to shop or transact with smaller, more local businesses, turning away from the trends of 2020. That means their online experience has to be comparable in terms of secure and dynamic experiences that scale. Whether your business is affected by traditional holidays, flash sales, or the occasional unexpected peaks, your website and apps need to be ready. Join Akamai’s Tara Bartley, Senior Industry Marketing Manager, and Solutions Engineer Sam Marenco, as they share: - Best practices for peak/seasonal readiness as it relates to security, optimized and immersive experiences, and reliability - What other SMBs have implemented in terms of checklists and preparedness across technology stacks - The importance of partnering with trusted technology providers

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Akamai secures and delivers digital experiences for the world’s largest companies. Our intelligent edge platform keeps apps and experiences closer to users — and attacks and threats far away. Top brands globally rely on Akamai so their businesses can be fast, smart, and secure.