Name: Making Zero Trust a Priority for Your Cybersecurity Strategy
Start: 2023-01-31T16:00:00Z
End: 2023-01-31T16:33:19.000Z
Location: BrightTALK
Rating: 4.3

Akamai secures and delivers digital experiences for the world’s largest companies. Our intelligent edge platform keeps apps and experiences closer to users — and attacks and threats far away. Top brands globally rely on Akamai so their businesses can be fast, smart, and secure.

It has been established that microsegmentation is a fast-growing essential business building block - from gaining visibility into your applications and workloads, developing your security posture, and enabling Zero Trust - microsegmentation represents exciting advancements for operational security.

But there are many approaches organizations have at their disposal, and understanding the tools and solutions that suit your business needs and requirements is essential for longevity and success.

In this session, we’ll be reviewing the solutions and tools available today, the mistakes to avoid, and how to set your business up for success.

Join Akamai and Enterprise Strategy Group Analysts as we discuss:

- Considerations before assessing Microsegmentation vendors
- Where historical microsegmentation tools have fallen short in the past, and the tools available today
- How you can gain visibility into your network using Microsegmentation
- AI and machine learning in the microsegmentation space
- And more!

Join this webinar to get an exclusive first look at our white paper.

A Deep Dive on Malicious DNS Traffic Part 2: From Insights to Actions

DNS is an attack traffic highway, which can illustrate the many facets of modern attacks, including C2 communications. Leveraging our DNS research and report, "Attack Superhighway: A Deep Dive on Malicious DNS Traffic", the first webinar in this series will discuss results and top threats including:
• Our findings based on the malicious DNS traffic of corporate networks that Akamai protects in real time
• Prevalent attacker groups and tools they commonly use
• The risks that initial access brokers present to organizations, given their heavy involvement with ransomware groups

A Deep Dive on Malicious DNS Traffic Part 1: Results / Top Threats

Ransomware doesn't begin and end with encryption. It's part of a long attack chain, and with the right defenses in place, you can gain the opportunity to thwart the attacker at every step of the way. 

In this session, we'll explore the ransomware attack chain, and the various tools and techniques you can employ to break the chain at each step of the way. We'll also dive into a real world example of how one business was able to thwart the efforts of Darkside, the ransomware group associated with the infamous colonial pipeline attack.

Commerce Chats: E1 - Breaking the Ransomware Attack Chain

Maintaining and deepening customer trust is imperative, especially in a post-pandemic world where brand loyalty is up for grabs. With the unprecedented shift to life online, retailers and specifically those in ecommerce have struggled to gain visibility into their online traffic – both legitimate and malicious. That’s why being able to quickly detect and block malicious bot activity – like credential stuffing, content scraping and inventory hoarding – not only improves customer experience during the path to purchase but also protects against online revenue loss.

Join us as we discuss:

-  Why enhancing visibility into online traffic is critical for safeguarding customer trust
-  The damaging effect of malicious bot activity on customer experience and conversions. -  The latest tools available today to combat malicious bots
- Understanding the account takeover (ATO) kill-chain to prevent fraud
- The benefits of real-time analysis into bot traffic
- Reducing the risk of being impacted by malicious bots

Understanding Bots: Protecting your Customer Experience… and Bottom Line

Join us to learn more about Akamai’s newest security service, Hunt.

As cyberthreats evolve, adversaries manage to evade even the most advanced security tools. As a result, it becomes the responsibility of often understaffed security teams to hunt for these sophisticated threats. 

Join Dan Petrillo as we introduce Akamai’s newest and most advanced security service — Akamai Hunt. Capitalizing on the infrastructure of Akamai Guardicore Segmentation, and the massive global threat intelligence provided by Akamai, our Hunt team continually detects and remediates the most evasive threats and pervasive security risks in your network.

Learn about:
• How our Hunt service works
• What differentiates it from other security services and solutions
• New security use cases made possible with Hunt
And much more!

We'll Hunt For You: Introducing Akamai's Newest Security Service

Attracting customers to your website is only half the battle; Keeping them there is what matters most. That’s why creating and maintaining a seamless digital experience once they’ve arrived is crucial to optimizing the customer journey and driving conversions.

Did you know that according to Akamai research, –~15% of potential user sessions are interrupted by an unwanted pop-up or browser extension, potentially luring customers away to a competitive - or even fraudulent site? This “audience hijacking” represents a real source of damage to investments made to build brand loyalty – with bottom line repercussions .

Gaining visibility into and control over how extensions interact with your website will give your retail organization an upper hand against unwanted activity impacting – and distracting – your customers.

Join us in this session as we discuss:

-  The impact of audience hijacking on the customer path to purchase
-  Other client-side threats to brand loyalty (i.e. Magecart style attacks)
-  How to reduce affiliate and ad fraud
-  How the pandemic impacted customer loyalty
-  How to better control your brand experience – and online investments
-  Balancing protecting revenue with building customer relationships

Customer Loyalty: Protecting the Client-side Experience

The cloud continues to mature, and DevOps and IT leaders are increasingly settling into a world where workloads get spread across multiple cloud providers. Knowing which cloud platforms fit best for which workloads gives developers the power to choose the right cloud for the job and maximizes the return on investment of cloud infrastructure spending.

A new Techstrong Research report reveals how developing a multicloud strategy has become more deliberate today. The report’s findings and other recent research from Akamai show that developers and business leaders are searching for ways to solve growing cost, performance, and scaling requirements when choosing the best cloud provider for their workloads.

Join this program to learn what DevOps professionals seek from their cloud providers, what’s driving them to spread workloads across multiple clouds, and how companies like NSoft approach different cloud providers for their workloads to deliver the best customer experiences.

Panelists:

NIKOLA RAKIĆ, Chief Technology Officer - NSoft

PAVEL DESPOT, Senior Product Marketing Manager - Akamai

MIKE ROTHMAN, Chief Strategy Officer of Techstrong Group & GM of Techstrong Research

Finding the Right Cloud for the Right Workload

Magecart and web skimming attacks have not gone away - they are just getting harder to detect! Hear from Tony Lauro, Akamai Director of Security and Gal Meiri, Akamai Threat Research and discover:

- How Magecart and web skimming attacks work, and how they've evolved in recent years
- New and advanced attack techniques are being leveraged by skimmers to avoid detection   
- Ways to gain visibility into malicious script behavior and defend against in-browser threats

The Evolution of Magecart and Web Skimming Attacks

It’s no shock that organizations understand the inherent value of microsegmentation. Despite only 36% of organizations using microsegmentation today, 91% anticipate using microsegmentation in the next two years. This gap is in part due to the use of the wrong tools, but also confusion as to where to start with a microsegmentation project. While many businesses plan on using microsegmentation to support their Zero Trust goals, the breadth of these projects can lead to unforeseen challenges.

So while it is important to align to longer term Zero Trust plans, identifying critical business needs and mapping these to more specific microsegmentation use cases can help generate short term success and create momentum towards expansion.

Join Akamai and Enterprise Strategy Group Analysts as we discuss the state of microsegmentation and explore real-world use cases key customer examples to help inform your organization’s microsegmentation strategy.

We will discuss:

- Key microsegmentation use cases, and what you can learn from these real life examples
- Microsegmentation learnings you can apply to your business
- Planning your long-term security strategy

Join this webinar to get an exclusive first look at our white paper.

Exploring Key Use Cases for Microsegmentation

We’ve all heard “it’s not a matter of if, but when.” While that adage relates to cybersecurity, it’s also hyper-relevant in healthcare. The question is not if we’ll need medical services, but when – and now, where.

Over the course of the last three years, the concept of healthcare’s “four walls” and “front door” have expanded exponentially. The growth of home-based models, patient demand for care anywhere at any time, and payment frameworks that support behaviors outside of episodic care necessitate a wider breadth of modalities – and continued digital modernization. 

Join us in this webinar to learn more about innovation in healthcare and Akamai’s important role as a strategic partner.

Why COVID could be the cure for what ails healthcare

A new study conducted by Porter Research finds that healthcare’s threat landscape is constantly evolving, driving urgency and investment across the ecosystem. But is it enough?

Learn more about where cybersecurity ranks in terms of priorities across provider, life sciences/pharmaceutical, and payer organizations – and where your organization stacks up. 

Join our panelists for a discussion on how the digitization of healthcare has increased the severity and frequency of cyberattacks, and the importance of choosing the right partner to mitigate those attacks while scaling a healthcare organization for the best financial and clinical results. 

This webinar will explore:

- Perceptions and organizational investment around cybersecurity threats in healthcare and life sciences
- Medical ecosystem and business sustainability amidst an evolving landscape
- Delving into vulnerability beyond buzzwords–actionable insights and recommendations
 
The Porter Research Study surveyed more than 100 IT executives across provider, payer, and life sciences / pharmaceuticals market segments. The participants included mostly decision makers weighing in on their challenges, roadmap, and innovations to protect their patients and their organizations. Research was completed in January, 2023.

Fighting Security Headwinds to Maintain a Competitive Edge in Healthcare

If we have one key takeaway from the past two years, it’s that competition for customer loyalty is fierce. It’s no secret consumers became less loyal to brands during the pandemic as products became more difficult to find due to compounding global supply chain issues that still remain. As a result, improving and differentiating CX to retain and attract consumers became – and will remain - a top priority for digital investment. But if you don’t have the right defenses in place to protect these online investments from malicious or unwanted activity – you leave your customers, reputation and bottom line at risk.

Join us in the final episode of the series as we apply key learnings from 2022 trends to help your organization not only survive – but thrive – online throughout 2023.

In the final episode we will discuss:

-  Top security trends within the commerce space for 2023
-  What 2022 has taught us about the importance of protecting customer trust
-  Importance of collaboration between security and digital experience teams

A Look Towards 2023: Considerations for Protecting Customers and Loyalty, Online

Content may be king, but API traffic makes up most requests between a user and an application. APIs provide data and personalization critical to users' experience but don't benefit from caching in the traditional sense. Instead, accelerating APIs needs global reach and an architecture that can quickly sync read-replicas to minimize latency and failures. In this webinar, we'll cover best practices to help improve the performance and availability of APIs regardless of the backend technology stack.

Global Data Replication for Improved API Performance and Availability

The suitability of the cloud for most workloads is no longer in question. On the contrary, most organizations use multiple cloud providers to reduce risk, maximize agility, and control costs. Realizing the full benefit of a multicloud approach takes planning, however. Join Pavel Despot, Senior Product Marketing Manager, at Akamai and Mike Maney, Corporate Communications at Akamai as they discuss: 

-The latest trends in multicloud
-Security challenges of these environments
-Best practices to minimize sprawl and improve security posture

To learn more about Linode's simple, affordable, and accessible cloud computing solutions, visit: https://www.akamai.com/solutions/edge/cloud-computing-linode

Multicloud Application Security: Trends, Considerations, and Best Practices

As war in Ukraine continues to heat up, the war elsewhere on DDoS attacks intensifies as pro-Russia hacker group Killnet targets U.S. healthcare. But this isn’t the first time we’ve seen this group carry out attacks. Tony Lauro, Akamai’s Director of Security Strategy, talks about what we’ve learned observing the Killnet group over the past 12 months, and what you can do to evaluate your need for increased defenses in the wake of these targeted attack campaigns.

What Healthcare Organizations Need to Know About #killnet

Zero Trust represents a real opportunity for business growth, for greater operational security, and for organizational alignment. But understanding where Zero Trust fits into your security strategy, and how to prioritise ZTNA, is key to setting you apart from the crowd.  

Join Akamai and Enterprise Strategy Group Analyst as we discuss baselining Zero Trust, where confusion in the market exists, and key considerations you must take during planning - from mapping out your business needs, to balancing short term and long-term goals.  

We will discuss:  

-  Why Zero Trust is so popular now 
-  Why it’s important to prioritise Zero Trust initiatives, and how to navigate planning your security strategy 
-  The key attributes to look for in your technology partner  
-  And much more!  

Join this webinar to get an exclusive first look at our white paper.

Making Zero Trust a Priority for Your Cybersecurity Strategy

IT Security

Zero Trust

Micro Segmentation

Cyber Security

Digital Transformation

Risk Management

Ransomware

Business Security

Cloud

Enterprise Applications

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Making Zero Trust a Priority for Your Cybersecurity Strategy

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