Attracting customers to your website is only half the battle; Keeping them there is what matters most. That’s why creating and maintaining a seamless digital experience once they’ve arrived is crucial to optimizing the customer journey and driving conversions.
Did you know that according to Akamai research, –~15% of potential user sessions are interrupted by an unwanted pop-up or browser extension, potentially luring customers away to a competitive - or even fraudulent site? This “audience hijacking” represents a real source of damage to investments made to build brand loyalty – with bottom line repercussions .
Gaining visibility into and control over how extensions interact with your website will give your retail organization an upper hand against unwanted activity impacting – and distracting – your customers.
Join us in this session as we discuss:
- The impact of audience hijacking on the customer path to purchase
- Other client-side threats to brand loyalty (i.e. Magecart style attacks)
- How to reduce affiliate and ad fraud
- How the pandemic impacted customer loyalty
- How to better control your brand experience – and online investments
- Balancing protecting revenue with building customer relationships
Akamai secures and delivers digital experiences for the world’s largest companies. Our intelligent edge platform keeps apps and experiences closer to users — and attacks and threats far away. Top brands globally rely on Akamai so their businesses can be fast, smart, and secure.…