Digital identity as the enabler for fully digital customer journey

Presented by

John Erik Setsaas, VP Identity & Innovation, Signicat

About this talk

Increasing competition. Soaring costs for customer acquisition. Consumers expecting frictionless customer experiences. All these put pressure on retail banking. In a market where products have become a commodity, user experience has become the holy grail. Winners in this digital race have something in common: they consider the whole customer journey from on boarding to self-service and understand the crucial role digital identity plays in getting this right.

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