Social Media Best Practices for B2B Tech Companies

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Presented by

Courtney Kehl and Kenzie Lee

About this talk

B2B companies tend to be less likely than their B2C counterparts to adopt social media and use it effectively. But in today’s social media-saturated world, B2B technology companies cannot afford to ignore social media. B2B audiences and influencers are active on social media, and it is the perfect way to drive ongoing conversations, web traffic and sales conversion. However, social media best practices are different for B2B technology companies, so learning how to use social media platforms effectively is essential. What You Will Learn: -Why to Utilize Social Media (Lead Generation vs. Brand Awareness) -Selecting the Best Social Channels -Best Practices for Post Type and Frequency -Strategies for Building a Following -Tracking and Monitoring Results

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