Expert Marketing Advisors SKO 2019

Thanks to recent advancements in virtual meeting technology, hybrid events—that is, events that combine in-person gatherings with a virtual online component—are poised to be the future of trade shows, conferences, and other corporate meetings. Whether you’re part of an established enterprise or a new startup, hybrid events are an innovative way to network with industry thought leaders, drive brand awareness, and generate leads for your business.

Join Eldy Nodal, Owner & Chief Visionary Officer at Logistics Driven Management, and Courtney Kehl, Principal at Expert Marketing Advisors, on Thursday, June 24 at 10am PT / 1pm ET for a live webinar on how companies can get the most value out of hybrid events.

We will cover:
- Why go hybrid? The advantages of hybrid events over in-person or all-online
- Preparing for hybrid events: ensuring virtual and technical success
- Crafting an effective marketing strategy for upcoming hybrid events
- Keeping virtual audiences as engaged as face-to-face attendees
- Optimizing hybrid events for demand generation on the ground and in the air

Hypergrowth companies, or companies with a compound annual growth rate of 40% or greater, face a unique set of challenges with culture management. While ideal, rapid exponential growth requires a strong network of people and values to keep an organization from falling apart, so it’s crucial to have systems in place that ensure uniform understanding and execution of company culture.

We will cover:
Why culture must be actively managed and cultivated
How leaders can be explicit about the behaviors they value
Building and scaling employee culture training
The role managers play in cultivating culture
Allowing culture to grow alongside your company

Why culture must be actively managed and cultivated
Rapid growth can lead to rapid collapse without a strong culture foundation
What works for a team of 5 might not work for a team of 5,000
A value system is not unchangeable; it is always evolving

How leaders can be explicit about the behaviors they value
Establish clear and observable behaviors, avoiding abstract values like “respect” or “integrity”
Model company values at all levels of the organizational structure

Building and scaling employee culture training
Incorporate company values into new hire onboarding
Create an onboarding success team
Build a digital library of learning content
Utilize automation tools for scalable growth

The role managers play in cultivating culture
Managers are ambassadors for company culture
Reinforce values with positive recognition

B2B companies tend to be less likely than their B2C counterparts to adopt social media and use it effectively. But in today’s social media-saturated world, B2B technology companies cannot afford to ignore social media. B2B audiences and influencers are active on social media, and it is the perfect way to drive ongoing conversations, web traffic and sales conversion. However, social media best practices are different for B2B technology companies, so learning how to use social media platforms effectively is essential.

What You Will Learn:
-Why to Utilize Social Media (Lead Generation vs. Brand Awareness)
-Selecting the Best Social Channels
-Best Practices for Post Type and Frequency
-Strategies for Building a Following
-Tracking and Monitoring Results

Expert Marketing Advisors SKO 2019 in Soda Springs, CA

The role of a Marketer is to generate interest and create a pipeline to pass on to the sales team. Most marketers are familiar with tools like HubSpot or Marketo, but these tools often fall short in capturing the entire prospect and client lifecycle from interest to closed-won.

Salesforce is a CRM (Customer Relationship Manager) that acts as the swiss army knife of your tech stack. Marketing is just one part of a company’s overall tech stack, and without an integrated CRM, your growing pipeline will quickly become stagnant. A well-established Salesforce Org is the key to monitoring the qualification process, managing prospect/customer communication, and capturing up-to-date data and reporting.

In this webinar, Stacy O’Leary from Quickly Consulting will discuss best practices for implementing Salesforce within your marketing tech stack.

What You Will Learn:
-What Salesforce is and why Marketers need it
-How Salesforce integrates with other platforms in your tech stack
-Salesforce terminology and best practices for Marketers
-How to maintain data quality and integrity in your Salesforce Org

In this webinar, we will cover events best practices including:
- Podcasting
- Survey
- Photography
- Social Media
- Infographic
- Ghostwriting
- Syndication

Having a great Salesforce implementation strategy from the start is the best way to achieve optimal ROI on your Salesforce investment while building a scalable, long-term solution that your company can use for years to come.

Join Expert Marketing Advisors and Quickly Consulting to learn what tools are needed to help achieve the best ROI for your business. 5X certified specialist, Stacy O’Leary will take you step-by-step through the process of setting up Salesforce to meet the needs of your organization. With Salesforce specific marketing guidance we are here to help give the best direction for your organization.

End-to-End Event Execution: Elevate Physical Events to Digital Success

Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

In this webinar you will learn:
- Pre-Event, During Event and Post-Event Best Practices
- How to leverage the event to supplement your Digital Footprint, SEO, SEM
- Capturing Onsite Event Value to make an impact online for months after the event has ended

At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.

The goal of Demand Gen is to build and nurture key prospect and customer relationships, and the first step in achieving this is having a solid Tech Stack. Once you get the systems in place that support additional investment, you will begin to see results. The upside is that your sales team will get quality leads.

This webinar will cover:
Tech Stack creation
Understanding the buyer and watering holes
Providing the right content along the buyer’s journey
Peter Drucker famously said “If you can’t measure it, you can’t improve it.” Good marketers make sure reporting and analytics are built from the ground up on a solid foundation that supports sales teams and eventually the business.

Attribution is no easy thing for today's marketeer. Everyone in the business is asking "what's the repeatable sales cycle and number of touches our buyer takes to get a deal over the line". Finance puts pressure on teams to report in near real-time what's working and what's not and without answers budgets are held up. Sales teams need to personalize outbound efforts so they can efficiently engage the buyer but marketing needs to guide what content and what channels work best.

Navigating the maze of attribution is both a qualitative and quantitative undertaking and unless you have the tech stack fully integrated, you may be missing key pieces of the puzzle. As daunting as it can be there is a step by step approach to follow and over time you achieve clarity. Join this webcast to learn best practice approaches to becoming a fully attributed marketing engine.