How to Connect Your Sales Process to the Buyer Journey

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Presented by

Aaron Aggen and Vincent Sanchez

About this talk

Buyers today no longer want to feel like they are being sold to. Instead, they are looking for someone to guide them to the right purchase decision at the right time. Your sales team needs innovative tools to connect with prospective customers and guide conversations in every stage of the buying journey. The relationship between marketing and sales is an integral part of a successful sales enablement program, but many organizations face challenges in navigating the journey to alignment. Listen in on Aaron Aggen, Account Executive at memoryBlue, and Vincent Sanchez, Business Development Representative at Expert Marketing Advisors, discussing how to achieve a successful union between marketing and sales to close more deals and drive revenue. “Everything is a metaphor for sales” You will learn: • Why marketing and sales alignment is critical to selling success • How to strengthen your sales enablement initiatives using the latest strategies • What KPIs and metrics are best to measure success • How sales enablement can help shorten the sales cycle and increase revenue

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