Turn Your Marketing Data Into Actionable Insights

Presented by

Stacy O'Leary and Rachel Charboneau

About this talk

Every B2B marketing team faces the challenge of consuming a large quantity of data and translating that into better business decisions. The last thing you want to do is go to your leadership with metrics they don’t care about. But what metrics really matter? Hear Stacy O’Leary, 5x Certified Salesforce Consultant at Quickly Consulting, and Rachel Charboneau, Marketing Operations Manager at Expert Marketing Advisors, discuss strategies for identifying the metrics that are unique to your company and turning them into actionable insights. You will learn: - How to best assess what metrics matter most to your leadership team - The most common KPIs Marketing and Sales teams utilize in Salesforce - The top dashboards you need set up for success

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