3 Ways Internal Communications Nurtures the Success of Partnership Ecosystems

Partnership ecosystems are essential to a business' success. Forrester Research estimates that the Partner Relationship Market is only 50% penetrated and has an addressable market close to $802 million. But a good partner enablement strategy requires integrating it well into your business. Too often businesses quickly turn to external communication channels like PR and social media to create exposure for partnerships. But this often leaves behind a critical audience: the employees who can influence the strategic partnership. Business Development and Partner Managers together with Communication teams understand and manage the hidden elements that impact partner programs to ensure its outcomes. As partnership ecosystems evolve and grow, meeting business goals requires new best practices to continually educate employees what the partnership means. This can be achieved through the help of an efficient communication program. Expert Marketing Advisors’ Celeste Malia, Public Relations & Analyst Relations Expert, and Sarah Nichols, Engagement Manager, discuss communication best practices that build partner ecosystems to the next level. What you can expect to learn: - How to get buy-in and turn employees into advocates - How to scale partnerships by making partner enablement a part of your everyday work - How to utilize partner use cases and customer stories to promote internal shared vision