Nurturing Leads Beyond First-touch for B2B Marketing Success

Presented by

Moni Oloyede, Marketing Ops at Fidelis Cybersecurity

About this talk

Today’s potential B2B buyers for large enterprise technologies don’t become customers overnight — they require targeted marketing over time as they self-educate and build trust with the seller. The challenge marketers face is to track that lead throughout the entire buyer journey — from acquisition to advocacy — and communicating consistently across channels and throughout the sales cycle. In this session, you will learn how Marketo Engage helps address the gap between when a lead first interacts with you and when she is ready to purchase. Join this session to learn: - How to use engagement programs to connect ongoing nurture campaigns - How to connect multiple touch points to track prospects through the buyer’s journey - How to better qualify leads beyond lead score to actual purchase interest About Our Presenter: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past.

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