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Personal Brand > Company Brand: 4 Ways to Use your Personal Brand to Get Leads

Trust in companies is at an all time low. Yet trust is the only way to start a conversation, build a relationship, and close that next big deal with a buyer. Add in the fact that buyers are fickle and bombarded with messages all day long, it is nearly impossible to break through the noise. But breaking through the noise is possible, it just takes patience, grit, and an investment in your personal brand. Why? People trust people, not companies. In this short webinar, Joe Matar will walk through his proven method for building a personal brand. He’ll talk about his video, newsletter, social, and content strategy and share actual examples that have helped him get featured as Skaled Consultings top B2B social marketers next to greats like Dave Gerhardt, VP of Marketing at Drift, and Ryan Bonnici, CMO at G2.

Presenter Bio: Joe Matar is the host of the popular TA video series, Talent Acquisition Talks, as well as the co-host of the only podcast, Chief People Officers On The Rise, that gives Chief Talent/People Officers a platform to share advice on how to build a successful and fulfilling career in TA. Joe is a a passionate marketer at Brazen, which is a conversational recruiting platform.
Recorded Aug 21 2019 49 mins
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Joe Matar, Director of Marketing at Brazen
Presentation preview: Personal Brand > Company Brand:  4 Ways to Use your Personal Brand to Get Leads

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    Joe Matar, Director of Marketing at Brazen
    Trust in companies is at an all time low. Yet trust is the only way to start a conversation, build a relationship, and close that next big deal with a buyer. Add in the fact that buyers are fickle and bombarded with messages all day long, it is nearly impossible to break through the noise. But breaking through the noise is possible, it just takes patience, grit, and an investment in your personal brand. Why? People trust people, not companies. In this short webinar, Joe Matar will walk through his proven method for building a personal brand. He’ll talk about his video, newsletter, social, and content strategy and share actual examples that have helped him get featured as Skaled Consultings top B2B social marketers next to greats like Dave Gerhardt, VP of Marketing at Drift, and Ryan Bonnici, CMO at G2.

    Presenter Bio: Joe Matar is the host of the popular TA video series, Talent Acquisition Talks, as well as the co-host of the only podcast, Chief People Officers On The Rise, that gives Chief Talent/People Officers a platform to share advice on how to build a successful and fulfilling career in TA. Joe is a a passionate marketer at Brazen, which is a conversational recruiting platform.
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Founded in 2015, DC Marketing Tech Talks is a free community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Our community features the most-forward-looking marketers working in some of the area's fastest-growing and most prominent companies. While we love learning about vendor solutions directly from vendors, our channels mostly feature marketing practitioners. We share best practices on using and optimizing technologies, as well as the latest in growth and demand generation tactics that help companies grow.

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  • Title: Personal Brand > Company Brand: 4 Ways to Use your Personal Brand to Get Leads
  • Live at: Aug 21 2019 6:00 pm
  • Presented by: Joe Matar, Director of Marketing at Brazen
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