How to Get Customers to Tell Their Stories (without bribery or torture tactics)

Presented by

Jeff Ernst, Co-founder & CEO of SlapFive Inc.

About this talk

You've all experienced it...the struggle to get your customers to take part in your customer marketing and advocacy programs. They don’t want to do case studies or take reference calls because those feel like torture, with little in it for them. And they’re handcuffed by PR and legal policies that prohibit them from giving vendor endorsements and testimonials. Great News!! While SlapFive co-founder Jeff Ernst was the Forrester analyst covering B2B buyer behavior and customer engagement, his research surfaced surprising insights into what motivates customers to engage in your customer programs. He applied those insights while building Forrester Frontlines, their global customer voice & engagement program. They captured amazing stories from VP and C-level executives at Fortune 1000 companies that produced customer stories that one of our sales reps described as, “this is the best thing I’ve ever gotten from Marketing, here or anywhere else I’ve ever worked, because it does the selling for me.” On this webcast, Jeff will walk you through the recipe for making customers clamor to share their voice. You will learn: * What REALLY motivates your customers to engage in your programs, and why what you’re doing today actually turns them off. * The 8 key ingredients for the design of customer programs that get your customers to eagerly participate in them. * How to give customers so much control over their activities and content that there’s no way they can say “No”.

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