Attribution in High Growth Mode

Presented by

Robin Izsak-Tseng, Director of Growth at BetterCloud & Derek Ries, Principal, Marketing Operations at BetterCloud

About this talk

At BetterCloud, the team is scaling fast and literally building the ship as they head out to sea. How do you prove value? How do you justify additional headcount and budget so you can continue to scale? It's all about attribution and showing marketing's influence on pipeline and revenue. Join us for a deep dive on: -Source or influence: Why both matter to crushing growth -The attribution model: Case study on a stack that runs on Bizible -KPIs: The dashboard every team needs SPEAKER BIOS Robin Izsak-Tseng, Director of Growth at BetterCloud As Director of Growth Marketing for BetterCloud, Robin is focused on driving engagement and building community with prospects and customers. A down-to-earth leader with success in a range of B2B organizations, Robin thrives in teams focused on demand gen, digital strategy, ABM, content marketing, sales & marketing alignment, and category building. Follow Robin at Derek Ries, Principal, Marketing Operations at BetterCloud As Principal of Marketing Operations and Strategy at BetterCloud, Derek Ries focuses on building and operating the rapidly expanding marketing technology stack and productively applying marketing metrics that grow the business. Derek stays laser focused on business goals, and strives to build steady processes and programs. He is experienced in a broad range of martech tools including Marketo, Bizible, Salesforce, Engagio, Terminus, Demandbase, Sendoso, Bizible, BigQuery, Oracle BI, Segment, and Intercom. Follow Derek at

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