Using the “AUD” Process to Help Execute Your Digital Marketing Plan

Presented by

Camille Bosley, Associate Director of Digital Marketing at WebMechanix

About this talk

You’ve done the brainstorming. You’ve selected your goals. Now it’s time to focus on the execution and results. But where do you begin? Start with three simple letters, A.U.D: Accountability, Understanding, and Direction. As the wealth of data in digital marketing grows, so does the list of KPIs that marketers are asked to meet. With pressure to deliver more qualified leads, stay ahead of the competition, and still deliver a positive user experience, efficiency has never been more important. In this webinar, you’ll learn: - Why you need to hyperfocus on vital success metrics - How to quickly turn your strategy into a prioritized action plan - When to leverage agile project management to empower your team

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