The CMO Imperative: Adapting your 2020 strategy during the pandemic

Presented by

Cindy Zhou, CMO (LogRhythm), Daniel Frohnen, CMO (Sendoso), and David Pitta, CMO (BrightTALK)

About this talk

Marketing leaders need to immediately embrace change and find creative solutions to add value with an increased emphasis on the digital world. This talk brings CMOs from around the US to share how they're adapting to our new reality with an emphasis on: - Reaching your audience when travel is restricted and conferences are cancelled - Adapting content to engage your audience online (when EVERYONE is thinking the same thing) - Pivoting your field marketing and event strategy to generate digital leads - Filling the lead gen and branding gap - Shifting channel strategies, plans, budget and resources - Keeping your employees motivated during the crisis - Messaging around coronavirus

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