BrightTALK Local DC: An Honest Discussion on the Funnel

Presented by

Moni Oloyede (Fidelis Cybersecurity), Mike Lovell (ZeroFOX), Marrissa Ferraraccio (Dataprise), Donny Deaile (BrightTALK)

About this talk

Every marketer, especially those in B2B, are all too familiar with the marketing funnel. There are different versions - the Demand Waterfall, the Rearchitected Demand Waterfall, and the Demand Unit Waterfall. Then there's the inbound funnel, the loop, and the flywheel. Then dig a little deeper, you'll find dozens of different versions depending on the vendor and the product. So in this webcam panel discussion - moderated by Donny Deaile of BrightTALK - we peel back the vendor veneer and have some real funnel talk with some opinionated and seasoned marketing leaders. -- Mike Lovell, VP of Global Growth at ZeroFox -- Moni Oloyede, Marketing Ops Specialist at Fidelis -- Marissa Ferraraccio, Director of Marketing at Dataprise Discussion includes a special emphasis on: - Is there really something better than the classic awareness/interest/consideration construct? - Do campaigns designed tackle each funnel stage really help optimize your marketing strategy? - It is possible to move prospects from one stage to the next with email, nurture and content? - What KPIs should you consider at every stage of the funnel?
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Founded in 2015, DC Marketing Tech Talks is a free community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Our community features the most-forward-looking marketers working in some of the area's fastest-growing and most prominent companies. While we love learning about vendor solutions directly from vendors, our channels mostly feature marketing practitioners. We share best practices on using and optimizing technologies, as well as the latest in growth and demand generation tactics that help companies grow. Also, join us on Facebook, Twitter, LinkedIn, and Meetup!