Presented by
Alex Yakubov (Expanse), Colleen Jones (Content Science), Sherry Prescott-Willis (Aerospike), Morgan Cantrell (BrightTALK)
BrightTALK Local North America: Content Strategy in a Virtual World
About this talk
Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on:
- Creating engaging online experiences that drive bottom-line results
- The science behind content that makes an impact
- Driving demand with virtual event content
- Building an always-on campaign strategy to constantly push leads through the funnel
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Founded in 2015, DC Marketing Tech Talks is a free community of smart, DC marketers who meet to learn marketing technologies & modern marketing. Our community features the most-forward-looking marketers working in some of the area's fastest-growing and most prominent companies. While we love learning about vendor solutions directly from vendors, our channels mostly feature marketing practitioners. We share best practices on using and optimizing technologies, as well as the latest in growth and demand generation tactics that help companies grow.
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