DEVICE ID: The Future of Programmatic Advertising

Presented by

Taylor Wheeler, Director of Digital Sales & Marketing

About this talk

Device ID is a unique code for each individual mobile device in the world. And according to Statista, there are over three billion smartphone users. Companies and marketers who use Device ID targeting strategies will gain significant insights resulting in improved engagement and conversions from consumers. In this 45 minute webinar, Director of Digital Sales & Marketing, Taylor Wheeler, will walk you through: • What is Device ID? • How Does It Work? • Targeting Strategies

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