Protecting Hype Sales From Bot Attacks: The Winning Strategies

Presented by

Chris Fiorino, Customer Success, Engineering Manager; Gad Bornstein, Sr. Product Manager

About this talk

Hype sales are designed to engage customers and boost revenue, with a growing industry of sneakers, tickets, streetwear, and cosmetics that are sold out almost immediately. But who is really shopping? During a hype sale, websites and applications might experience extreme volumes of bot attacks (95% of traffic), when bots are purchasing all Hype Sale inventory and crashing the website. This damages the brand’s reputation with a bad user experience and disappointed customers. This becomes even more frustrating during the COVID-19 pandemic when most shopping is happening online. Come and listen more on the Hype Sale ecosystem and how you can solve critical problems to optimize your user experience. You will: - See bot operators in action - Discover the new generation of Hype Sale bots - Explore how to let human users win against the fast purchases of bad bots

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HUMAN and PerimeterX have united in a market-changing merger to stop sophisticated bot attacks, fraud and account abuse. Our solutions are powered by HUMAN's modern defense strategy (internet visibility, network effect and disruptions) to offer the most comprehensive protection for enterprises and internet platforms across advertising, marketing, eCommerce and cybersecurity.