Analyst Hour: Quantifying the Impact of Bad Bots on E-Commerce Profitability

Presented by

Derek Brink, CISSP, Aberdeen Research & Kim DeCarlis, CMO, PerimeterX

About this talk

80% of e-commerce operational costs are negatively impacted by malicious bots. That translates to up to 23% of net revenue. Bad bots represent a growing problem for e-commerce merchant profitability because they negatively impact e-commerce KPIs, including add to cart rate, cart abandonment rate and conversion rate. Join us for a live webinar as Derek Brink, CISSP, Aberdeen Strategy & Research and Kim DeCarlis, CMO, PerimeterX, discuss the findings of the Aberdeen Research report: Quantifying the Impact of Bad Bots on E-commerce Merchant Profitability. They'll help you discover the true cost of automated bot attacks. The webinar will cover: -How bad bots negatively impact e-commerce revenue -Ways to improve profitability with a modern approach to bot management -Best practices to detect and block attacks during peak traffic

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PerimeterX protects the modern web and mobile applications, and APIs from automated attacks. We protect against account abuse, carding, scraping, checkout abuse, marketing fraud, PII harvesting, skimming and watering hole attacks.