Analyst Hour: Quantifying the Impact of Bad Bots on E-Commerce Profitability

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Presented by

Derek Brink, CISSP, Aberdeen Research & Kim DeCarlis, CMO, PerimeterX

About this talk

80% of e-commerce operational costs are negatively impacted by malicious bots. That translates to up to 23% of net revenue. Bad bots represent a growing problem for e-commerce merchant profitability because they negatively impact e-commerce KPIs, including add to cart rate, cart abandonment rate and conversion rate. Join us for a live webinar as Derek Brink, CISSP, Aberdeen Strategy & Research and Kim DeCarlis, CMO, PerimeterX, discuss the findings of the Aberdeen Research report: Quantifying the Impact of Bad Bots on E-commerce Merchant Profitability. They'll help you discover the true cost of automated bot attacks. The webinar will cover: -How bad bots negatively impact e-commerce revenue -Ways to improve profitability with a modern approach to bot management -Best practices to detect and block attacks during peak traffic
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