Show Me the $$: In-Game Ad Fraud

Presented by

Ben Fenster, Co-Founder and CPO, Anzu & Kristine Lopez, Product Management Director, HUMAN. Host: Rosemary Cipriano, HUMAN

About this talk

Mobile gaming ad revenue is projected to hit more than $7 billion by 2024, according to eMarketer. There’s a lot of opportunity for creativity with in-game advertising. But with all of that opportunity and potential ad revenue, comes fraudsters looking to steal a piece of the pie. In this webinar, we’ll be joined by Ben Fenster, Co-Founder and Chief Product Officer at Anzu to discuss how in-game ad fraud works and how fraudsters make money from this, what can we learn from other environments, such as CTV, and how can advertisers protect themselves. Join to hear: - A deep dive into what in-game ad fraud is - How fraudsters make money from this threat model - How modern defense strategy enables us to protect ad spend

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HUMAN is a cybersecurity company that protects organizations by disrupting digital fraud and abuse. We leverage modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit