How to Differentiate Your Customer Service by Improving Your Agent Experience

Presented by

Ian Jacobs (Principal Analyst/Forrester), Alex Gadd (VP of CX/Kustomer), Gary McGrath (Success Operations Manager/Paddle)

About this talk

Companies spend billions each year on optimizing digital customer experiences, however, for most customers the defining experience is their human interaction (and increasingly only) with a customer service agent. But, if agents don’t have a great experience themselves, how can they be expected to provide one for their customers? Being a customer service agent has never been harder. Customers’ expectations are higher than ever. And companies expect their agents to improve engagement to meet these expectations, while taking less time. Yet, maximizing speed and attentiveness naturally conflict. Careful, thoughtful service can consume an agent’s time, but their KPIs are typically focused on time-sensitive metrics. Achieving a modern customer service experience must begin with companies enabling their service teams to deliver attentive and insightful service that ensures the agent experience aligns to the customer experience and both are equally positive. This webinar will break down how customer service has evolved to facilitate the increasing needs of the ever-informed consumer by empowering service teams with better processes and technology to focus on delivering the type of support that builds trust, loyalty, and ultimately economic value.

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Kustomer is the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences - not resolve tickets. Built with intelligent automation, Kustomer scales to meet the needs of any contact center and business by unifying data from multiple sources and enabling companies to deliver effortless, consistent and personalized service and support through a single timeline view. Today, Kustomer is the core platform of some of the leading customer service brands like Ring, Rent the Runway, Glossier, Away, Glovo, Slice and UNTUCKit.