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Beyond Marketing BI: How AI Is Transforming Business Growth

As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

- building data science into the tech stack and workflow
- modules for optimization, budget allocation and forecasting
- Journey analytics and attribution using statistical models
Recorded Aug 14 2019 46 mins
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Presented by
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati
Presentation preview: Beyond Marketing BI: How AI Is Transforming Business Growth

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  • Beyond Marketing BI: How AI Is Transforming Business Growth Recorded: Aug 14 2019 46 mins
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
Proud to be named a Gartner Cool Vendor 2019 in AI for Marketing
The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.

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  • Title: Beyond Marketing BI: How AI Is Transforming Business Growth
  • Live at: Aug 14 2019 6:00 pm
  • Presented by: Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati
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