Hi [[ session.user.profile.firstName ]]

Live Discussion: AI for the Data-Driven Marketer

Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

What you'll learn:
- How marketing data and technology has evolved
- AI’s role in transforming marketing intelligence
- Use of AI-powered technology for campaign decisioning
Recorded Dec 4 2019 33 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati)
Presentation preview: Live Discussion: AI for the Data-Driven Marketer

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • CMO Discussion: Turning Marketing Data into Business Growth Dec 18 2019 7:00 pm UTC 76 mins
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity)
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • Data, Data Everywhere — But Where are the Campaign Insights? Dec 11 2019 7:00 pm UTC 54 mins
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati)
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • Live Discussion: AI for the Data-Driven Marketer Recorded: Dec 4 2019 33 mins
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati)
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
  • Beyond Marketing BI: How AI Is Transforming Business Growth Recorded: Aug 14 2019 46 mins
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
Proud to be named a Gartner Cool Vendor 2019 in AI for Marketing
The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Live Discussion: AI for the Data-Driven Marketer
  • Live at: Dec 4 2019 7:00 pm
  • Presented by: Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati)
  • From:
Your email has been sent.
or close