Beyond Marketing BI: How AI Is Transforming Business Growth

Presented by

Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati

About this talk

AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases: - Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift - Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns - Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (18)
Subscribers (1629)
The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.