Making Sense of 2020: New Marketing Priorities & Opportunities Amidst the Chaos

Presented by

Jim Sterne - Founder of Marketing Analytics Summit, Erica Seidel - CEO The Connective Good & Linh Ho - CMO at conDati

About this talk

Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies? Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs. Attend this webinar and learn how to: - Bridge the data talent gap in your company to acquire must-have skills - Enhance your data governance processes to comply with new regulations - Use AI and advanced analytics to optimize your marketing spend to drive maximum results

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The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.