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SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner

When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.

Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.

What you will learn:
•Struggles of SMBs are real; insights into the daily struggles
•SMB strategy for recovery
•How to pivot for long-term success
Recorded Jun 17 2020 49 mins
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Presented by
Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.
Presentation preview: SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner

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  • Success Story: AI for Marketing, Paving the Way Through Chaos Jul 15 2020 6:00 pm UTC 60 mins
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    AI thankfully thrives in conditions such as these, and solutions such as conDati make it possible to put the power of data science directly into marketers’ hands.

    Join conDati CMO Linh Ho for a Q&A session with James Dollinger-McElligott, VP Marketing and E-commerce at Shoes for Crews, to discuss how conDati RevenueLift™ gave him the ability and confidence to quickly make and action on decisions that helped Shoes for Crews rebound quickly over the past couple of months and set new records.

    What you will learn:
    •There is more unrealized revenue in your digital ad campaigns than you think
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  • SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner Recorded: Jun 17 2020 49 mins
    Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.
    When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.

    Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.

    What you will learn:
    •Struggles of SMBs are real; insights into the daily struggles
    •SMB strategy for recovery
    •How to pivot for long-term success
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    “In its broadest definition, campaign tracking refers to a method of identifying how users discover your site.” – Google

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    While the concept is straight forward, there are a few ‘gotchas’ that trip marketers up, resulting in messy campaign reporting. Missing or mismatched UTM tags are common and break that precious link between a campaign interaction such as clicking on an ad, to outcomes like form fills or revenue.

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    Kelly McKeown, VP Revenue Marketing (conDati) & Iris Lieuw, VP Data Science (conDati)
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Proud to be named a Gartner Cool Vendor 2019 in AI for Marketing
The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.

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  • Title: SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner
  • Live at: Jun 17 2020 6:00 pm
  • Presented by: Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.
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