Success Story: AI for Marketing, Paving the Way Through Chaos

Presented by

James Dollinger-McElligott, VP Marketing and E-commerce, (Shoes for Crews) & Linh Ho, CMO (conDati)

About this talk

Marketers more than ever are being asked to do more with less, so are turning to data for guidance. With an overwhelming amount of data there are a large number of possible actions a marketer could take. There is little time to analyze it, and they are often left flying blind. AI thankfully thrives in conditions such as these, and solutions such as conDati make it possible to put the power of data science directly into marketers’ hands. Join conDati CMO Linh Ho for a Q&A session with James Dollinger-McElligott, VP Marketing and E-commerce at Shoes for Crews, to discuss how conDati RevenueLift™ gave him the ability and confidence to quickly make and action on decisions that helped Shoes for Crews rebound quickly over the past couple of months and set new records. What you will learn: •There is more unrealized revenue in your digital ad campaigns than you think •The right analytics solution will greatly reduce decision cycles •Experimentation is much less risky with real-time data •Not to underestimate the confidence and agility AI can provide

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