Why Is It So Hard to Combine Marketing Data?

Presented by

Ken Gardner, CEO and Founder - conDati

About this talk

Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that? Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances. Learn about: • Why unifying marketing data is important – Limited Visibility = Limited Confidence • What is involved in building production data pipelines • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable" • Working with data latency • The power of clean, unified data and AI/ML

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The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.