The Science & Mathematics of RevenueLift™ Optimization

Presented by

Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati)

About this talk

conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it. Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers. What will be covered: • The use of AI to unburden paid digital media professionals from manual optimization • A look under the hood of RevenueLift Optimization • Microsegments and the role they play in driving conversion and revenue lift • Leveraging a multi-step algorithm approach for optimal ad spend allocation New to conDati RevenueLift Optimization? Learn about it here: https://www.condati.com/product/revenuelift/revenue-optimization/

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The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.