The Science & Mathematics of RevenueLift™ Optimization

Presented by

Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati)

About this talk

conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it. Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers. What will be covered: • The use of AI to unburden paid digital media professionals from manual optimization • A look under the hood of RevenueLift Optimization • Microsegments and the role they play in driving conversion and revenue lift • Leveraging a multi-step algorithm approach for optimal ad spend allocation New to conDati RevenueLift Optimization? Learn about it here:

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