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conDati Best Practice Analytics: An Introduction to Shopify 360°

As the number of ecommerce websites explode the need for deep analytics has become more critical than ever in the fight for attention and wallet share of online shoppers. Access to enough data is not the problem. The real challenge has been getting it all in one place, stitching the various pieces together, and organizing it in a meaningful way — until now.

Join conDati CMO, Linh Ho as she unveils the new Shopify 360° Analytics starter bundle. Learn how conDati can ingest and unify your ad platform, web analytics and Shopify data within days and provide you with the dashboards you need to make critical decisions to increase profitability and improve operational efficiency.

What will be covered:
• The challenges and opportunities with disparate platform data across Shopify and ad platforms like Facebook, Google and more
• The importance of end-to-end customer journey analytics to make critical decisions
• Bringing together pre- through post-purchase data quickly and inexpensively
• Accelerating your path to AI-powered analytics
Recorded Sep 23 2020 35 mins
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Presented by
Linh Ho, CMO and Co-founder - conDati
Presentation preview: conDati Best Practice Analytics:  An Introduction to Shopify 360°

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  • conDati Best Practice Analytics: Analyzing and Optimizing Campaign Performance Nov 4 2020 7:00 pm UTC 45 mins
    Linh Ho, CMO and Co-Founder - conDati
    Whether you sell through ecommerce or other means, as marketers we always have a number of campaigns on the go — brand, product, sales promotion, remarketing — across multiple channels such as Google, YouTube, Facebook, Instagram, and email.

    No matter how it’s sliced, that is a lot of metrics to track, analyze and action on. And with management scrutinizing every move you make the pressure is on for marketers to deliver revenue and make smart decisions around ad spend. So how do you easily keep track of what’s working and what’s not working, and understand where you should spend your next dollar to drive optimal return?

    Join conDati CMO, Linh Ho as she shares how unified cross-channel digital campaign data tied to ecommerce or CRM sales, and displayed in real-time best practice dashboards, can help you easily and confidently make data-driven decisions to drive revenue lift.

    What will be covered:
    • The challenges and opportunities with disparate data across marketing platforms like Shopify, HubSpot, Salesforce, Marketo, Facebook, Google and more
    • The need for cross-channel visibility to make critical decisions
    • The importance of granularity in data to reveal actionable insights
    • The role of AI in digital ad spend allocation
  • Why Is It So Hard to Combine Marketing Data? Recorded: Oct 21 2020 43 mins
    Ken Gardner, CEO and Founder - conDati
    Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

    Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

    Learn about:
    • Why unifying marketing data is important – Limited Visibility = Limited Confidence
    • What is involved in building production data pipelines
    • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable"
    • Working with data latency
    • The power of clean, unified data and AI/ML
  • conDati Best Practice Analytics: An Introduction to Shopify 360° Recorded: Sep 23 2020 35 mins
    Linh Ho, CMO and Co-founder - conDati
    As the number of ecommerce websites explode the need for deep analytics has become more critical than ever in the fight for attention and wallet share of online shoppers. Access to enough data is not the problem. The real challenge has been getting it all in one place, stitching the various pieces together, and organizing it in a meaningful way — until now.

    Join conDati CMO, Linh Ho as she unveils the new Shopify 360° Analytics starter bundle. Learn how conDati can ingest and unify your ad platform, web analytics and Shopify data within days and provide you with the dashboards you need to make critical decisions to increase profitability and improve operational efficiency.

    What will be covered:
    • The challenges and opportunities with disparate platform data across Shopify and ad platforms like Facebook, Google and more
    • The importance of end-to-end customer journey analytics to make critical decisions
    • Bringing together pre- through post-purchase data quickly and inexpensively
    • Accelerating your path to AI-powered analytics
  • The Science & Mathematics of RevenueLift™ Optimization Recorded: Aug 25 2020 34 mins
    Iris Lieuw, VP of Data Science & Engineering (conDati) and Phillip North, Director of Data Science (conDati)
    conDati RevenueLift™ Optimization makes getting up to 50% revenue lift from optimizing digital ad campaign bids look easy. But there is a sophisticated multi-step algorithm process that is quite complex that powers it.

    Join conDati's Iris Lieuw, VP of Data Science & Engineering, and Phillip North, Director of Data Science, as they share the science and mathematics that makes RevenueLift Optimization a must have for all paid search and paid social marketers.

    What will be covered:
    • The use of AI to unburden paid digital media professionals from manual optimization
    • A look under the hood of RevenueLift Optimization
    • Microsegments and the role they play in driving conversion and revenue lift
    • Leveraging a multi-step algorithm approach for optimal ad spend allocation

    New to conDati RevenueLift Optimization? Learn about it here:
    https://www.condati.com/product/revenuelift/revenue-optimization/
  • Why Is It So Hard to Combine Marketing Data? Recorded: Aug 5 2020 44 mins
    Ken Gardner, CEO and Founder - conDati
    Connecting marketing data across siloed systems (Google Analytics, Google Ads and Facebook Ads, Shopify, Salesforce, HubSpot, Marketo, etc.) provides more accurate insights when it comes to attribution, cross-channel analyses and tying web analytics to revenue. But the task of doing so isn’t an easy one. Why is that?

    Join conDati CEO Ken Gardner as he explains the importance of unifying marketing data and learn why the process can be time-consuming and tricky. Specific system examples will be shared to illustrate nuances.

    Learn about:
    • Why unifying marketing data is important – Limited Visibility = Limited Confidence
    • What is involved in building production data pipelines
    • The unique challenges each data source presents including navigating data quotas and handling retries from "socket timeouts" and "service unavailable"
    • Working with data latency
    • The power of clean, unified data and AI/ML
  • Success Story: AI for Marketing, Paving the Way Through Chaos Recorded: Jul 15 2020 53 mins
    James Dollinger-McElligott, VP Marketing and E-commerce, (Shoes for Crews) & Linh Ho, CMO (conDati)
    Marketers more than ever are being asked to do more with less, so are turning to data for guidance. With an overwhelming amount of data there are a large number of possible actions a marketer could take. There is little time to analyze it, and they are often left flying blind.

    AI thankfully thrives in conditions such as these, and solutions such as conDati make it possible to put the power of data science directly into marketers’ hands.

    Join conDati CMO Linh Ho for a Q&A session with James Dollinger-McElligott, VP Marketing and E-commerce at Shoes for Crews, to discuss how conDati RevenueLift™ gave him the ability and confidence to quickly make and action on decisions that helped Shoes for Crews rebound quickly over the past couple of months and set new records.

    What you will learn:
    •There is more unrealized revenue in your digital ad campaigns than you think
    •The right analytics solution will greatly reduce decision cycles
    •Experimentation is much less risky with real-time data
    •Not to underestimate the confidence and agility AI can provide
  • SMB Survival Mode: A Playbook from a Corporate Marketer & Restaurant Owner Recorded: Jun 17 2020 49 mins
    Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.
    When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.

    Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.

    What you will learn:
    •Struggles of SMBs are real; insights into the daily struggles
    •SMB strategy for recovery
    •How to pivot for long-term success
  • Bending the Curve Up – AI Playbook for Digital Marketing Recorded: Jun 3 2020 42 mins
    Ken Gardner, CEO and Founder - conDati
    The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?

    Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.

    Learn about:
    • Which paid marketing campaigns to focus on
    • Marketing channels that are performing
    • Whether sales promotions are a key strategy
    • Where you should be investing budget
  • Beyond Marketing BI: How AI Is Transforming Business Growth Recorded: May 26 2020 45 mins
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati
    AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:

    - Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
    - Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
    - Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
  • Making Sense of 2020: New Marketing Priorities & Opportunities Amidst the Chaos Recorded: Apr 14 2020 64 mins
    Jim Sterne - Founder of Marketing Analytics Summit, Erica Seidel - CEO The Connective Good & Linh Ho - CMO at conDati
    Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner).

    With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies?

    Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.

    Attend this webinar and learn how to:
    - Bridge the data talent gap in your company to acquire must-have skills
    - Enhance your data governance processes to comply with new regulations
    - Use AI and advanced analytics to optimize your marketing spend to drive maximum results
  • Campaign Tracking 101: An Introduction to UTM Tags Recorded: Mar 18 2020 26 mins
    Kelly McKeown, VP Revenue Marketing (conDati) & Iris Lieuw, VP Data Science (conDati)
    “In its broadest definition, campaign tracking refers to a method of identifying how users discover your site.” – Google

    The most common way to accomplish this is through the use of UTM parameters. Simple pieces of code that get attached to the end of a web URL. The UTM data is collected and analyzed within analytics tools, like Google Analytics, to help marketers understand what is working and what is not working.

    While the concept is straight forward, there are a few ‘gotchas’ that trip marketers up, resulting in messy campaign reporting. Missing or mismatched UTM tags are common and break that precious link between a campaign interaction such as clicking on an ad, to outcomes like form fills or revenue.

    Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they talk about campaign tracking, specifically UTM tagging and how important it is to get it right, and how to monitor, maintain and fix UTM tags.
  • What it Takes to Accurately Forecast Revenue ... conDati Shows You How Recorded: Feb 13 2020 22 mins
    Kelly McKeown, VP Revenue Marketing (conDati) & Iris Lieuw, VP Data Science (conDati)
    Forecasting allows companies to see into the future and strategically plan. If a formalized process is not in place companies are left to base decisions on gut or experience rather than data – leaving them at the mercy of unpredictable outcomes.

    There is a variety of ways to tackle forecasting, with machine learning and advanced statistical approaches being the most accurate. Those marketers making strategic and operational decisions based on accurately predicted performance are going to be set up for the best possible outcome.

    Join conDati’s VP of Revenue Marketing, Kelly McKeown and VP of Data Science, Iris Lieuw as they showcase forecasting using machine learning and the benefits associated with it. This includes planning and scheduling against seasonality, quick reaction to shortfalls, and forecast accuracy. A live demo of the forecasting feature of conDati RevenueLift™ will be included as part of the webinar.
  • Squeeze More Revenue Out of Your Brand Campaigns ... conDati Shows You How Recorded: Jan 15 2020 29 mins
    Ken Gardner, CEO and Founder - conDati
    At first glance it appears your brand digital ad campaigns are saturated. Throwing additional spend at them is not producing the revenue lift you hoped for. It seems you have hit the point of diminishing returns… but have you?

    Campaigns can appear saturated, especially if you limit analysis for bid optimization decisions to the confines of your ad platforms, but with the right tools in hand you could get 10%+ lift from those campaigns. In today’s complex marketing environment, an AI-based revenue optimization process that is continuous and sequential is needed. Sophisticated algorithms that identify high potential micro segments and can adapt to changes in market and competitive conditions are required to lift the return.

    Join conDati’s CEO Ken Gardner as he showcases how an online retailer leveraged conDati RevenueLift™ (an AI-driven marketing platform for campaign decisioning and predictive analytics) to drive an impressive 13% lift in e-commerce revenue over a historically low holiday period.
  • CMO Discussion: Turning Marketing Data into Business Growth Recorded: Dec 18 2019 76 mins
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity)
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • Data, Data Everywhere — But Where are the Campaign Insights? Recorded: Dec 11 2019 54 mins
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati)
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • Live Discussion: AI for the Data-Driven Marketer Recorded: Dec 4 2019 33 mins
    Ken Gardner, CEO (conDati) and Linh Ho, CMO (conDati)
    Join conDati’s CEO Ken Gardner and CMO Linh Ho for a live discussion on the topic of AI, predictive models, and science-based recommendations to maximize marketing’s contribution to business success. conDati’s innovation in this area drew the attention of Gartner who recently named them a 2019 Cool Vendor in AI for Marketing.

    With the access to more data than ever, marketing is primed to tackle highly complex digital marketing problems using AI. Application of sophisticated algorithms is the key to getting deep customer insights and true value out of data. Doing so provides intelligence beyond what is seen with standard BI reporting, making campaign and investment decisions more precise and easier for data-driven marketers.

    What you'll learn:
    - How marketing data and technology has evolved
    - AI’s role in transforming marketing intelligence
    - Use of AI-powered technology for campaign decisioning
Proud to be named a Gartner Cool Vendor 2019 in AI for Marketing
The power to drive businesses growth and competitive advantage is in your marketing data and what you do with it. Subscribe to this channel to learn best practices and emerging trends in a variety of marketing analytics topics including AI, predictive analytics, science-based recommendations, revenue forecasting, campaign optimization, journey attribution and more. To learn more about conDati RevenueLift, an AI-driven marketing platform for campaign decisioning and predictive analytics visit www.conDati.com.

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  • Presented by: Linh Ho, CMO and Co-founder - conDati
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