conDati Best Practice Analytics: Analyzing and Optimizing Campaign Performance

Whether you sell through ecommerce or other means, as marketers we always have a number of campaigns on the go — brand, product, sales promotion, remarketing — across multiple channels such as Google, YouTube, Facebook, Instagram, and email. No matter how it’s sliced, that is a lot of metrics to track, analyze and action on. And with management scrutinizing every move you make the pressure is on for marketers to deliver revenue and make smart decisions around ad spend. So how do you easily keep track of what’s working and what’s not working, and understand where you should spend your next dollar to drive optimal return? Join conDati CMO, Linh Ho as she shares how unified cross-channel digital campaign data tied to ecommerce or CRM sales, and displayed in real-time best practice dashboards, can help you easily and confidently make data-driven decisions to drive revenue lift. What will be covered: • The challenges and opportunities with disparate data across marketing platforms like Shopify, HubSpot, Salesforce, Marketo, Facebook, Google and more • The need for cross-channel visibility to make critical decisions • The importance of granularity in data to reveal actionable insights • The role of AI in digital ad spend allocation