Campaign Tracking 201: Correctly Setting Up UTM Tags in Ad Platforms

Presented by

Molly Mooney, Data Scientist - conDati

About this talk

Even the savviest of marketers can set UTM parameters up incorrectly... More commonly they are just not aware of the nuances associated with best practice set up within ad platforms. This webinar dispels the mystery and clearly explains what needs to be done to get the most meaningful insights out of your ad data. Done right, you can easily tie ad costs to web metrics to goals, transactions and/or revenue. It also gives you the ability to look at metrics at a granular level to reveal additional insights and opportunities. Join Molly Mooney, Data Scientist and resident UTM expert at conDati as she shares best practice approaches to setting up UTM parameters in Google Ads, Facebook Ads and LinkedIn Ads.

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