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2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth

The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
• What metrics should I use during planning season and why?
• Who within marketing (and beyond) cares about these metrics?
• What technologies does Ken use to collect these metrics?

The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
Recorded Aug 14 2019 58 mins
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Presented by
Ken Evans, Senior Director, Marketing Operations at Fuze
Presentation preview: 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth

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  • Marketing Planning Mastery: 4 Strategies from the Best Global Organizations Recorded: Sep 5 2019 50 mins
    Sam Melnick, VP Marketing at Allocadia
    Your marketing plan and how well you execute it is the #1 thing that determines your success as a marketing organization, quarter after quarter and year after year.

    Effective marketing planning is a must-have for all high-performing teams yet too many enterprise organizations struggle to build and execute on a single planning process. For them, planning is disjointed and chaotic – they don’t know what’s working, what’s not and where they should invest next for maximum impact. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.

    We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.

    We dive into each one:

    •Aligning marketing plans with company-wide strategy;
    •Making practical use of analyst frameworks;
    •Combining top-down with bottoms-up planning; and
    •Achieving harmony with the finance department.

    If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
  • 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth Recorded: Aug 14 2019 58 mins
    Ken Evans, Senior Director, Marketing Operations at Fuze
    The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

    Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

    With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

    In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
Marketing Performance Management
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately improve marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI.

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  • Title: 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
  • Live at: Aug 14 2019 6:00 pm
  • Presented by: Ken Evans, Senior Director, Marketing Operations at Fuze
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