Marketing Planning Mastery: 4 Strategies from the Best Global Organizations

Presented by

Sam Melnick, VP Marketing at Allocadia

About this talk

Your marketing plan and how well you execute it is the #1 thing that determines your success as a marketing organization, quarter after quarter and year after year. Effective marketing planning is a must-have for all high-performing teams yet too many enterprise organizations struggle to build and execute on a single planning process. For them, planning is disjointed and chaotic – they don’t know what’s working, what’s not and where they should invest next for maximum impact. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive. We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations. We dive into each one: •Aligning marketing plans with company-wide strategy; •Making practical use of analyst frameworks; •Combining top-down with bottoms-up planning; and •Achieving harmony with the finance department. If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.

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Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately improve marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI.