Accelerating Customer Performance via Strategic Customer Assessments

Presented by

Thomas B. Cross

About this talk

In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented. 1 - Customer – now and forever will always be about the customer. 2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer. 3 – Channels Media – what mainstream and other media channels are customers using now and will use? 4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles. 5 – Connections - the means for networking with other businesses, industry, government and others. 6 - Communications - the unique organization processes that occur between companies and customers. 7 - Collaboration - organizational thought leadership for content development and delivery processes. 8 - Call to Actions – driving behavior without which nothing happens. 9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you. 10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.

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