Better Data Means Better Business Decisions: Tips for Engaging Your Participants
Zoe Dowling, Ph.D., SVP Research, FocusVision & Andrew Cannon, Exec. Director, Global Research Business Director
About this talk
We all strive for great data and insights to feed into decisions that propel business' forward. In today's fast-spinning world we need to do that ever more quickly and cost-effectively. But when moving quickly, the research participant and their needs can be forgotten, and this can have negative consequences for data quality.
Fortunately, it does not have to be this way. GRBN has conducted research-on-research, and worked with many experts in the field, to understand how to give participants a great user experience, results in higher data quality, without adversely impacting cost or speed.
Our research participants are the life-blood for our sector. Join our webinar to learn concrete ways to create great participant user experiences.
In this webinar, we will discuss:
- What participant engagement means and why it's important
- 10 tips for elevating the user experience in qual and quant studies
- Trying something different - saying thank you with video"
Established in 1990, FocusVision offers the market’s most comprehensive suite of experience insights software solutions -including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth --- how they think, feel, and act. Learn more at focusvision.com.…