Name: Trash the Spam: Email Practices to Nurture Passive Candidates
Start: 2019-09-12T21:10:00Z
End: 2019-09-12T22:11:16.000Z
Location: BrightTALK
Rating: 0

Join the Gem discussion as we explore best practices, benchmarks, recommendations, conversations, trends (and more!) for best-in-class talent acquisition teams.

All-time recruiting woe? Most will say reviewing resumes in bulk. It’s not uncommon for TA teams to spend countless hours reviewing hundreds of applications only to find few qualified candidates as their trade-off.

This pulls recruiters away from building relationships with candidates already in the process, only adding to costly delays and missed opportunities. It’s time for teams to take charge and no longer be bound by manual workflows or limited optimization.

Join us for a discussion with Rachael Leaf, Talent Engagement Specialist at Dropbox and Christine Johny, Talent Acquisition Recruiter at FreshBooks, moderated by Leigh Miller, Sr. Customer Talent Advisor at Gem, to discover how to manage and streamline your inbound applications with ease. You’ll learn how to find coveted candidates quickly, including:

- Ideal starting points for filtering applications appropriately
- How to cut through the noise of your inbound application stack
- Ways to scan resumes more efficiently
- Nurturing relationships with promising applicants for future roles
- Pinpointing where teams can better prioritize their time

How To Find and Hire Top Candidates Across Your Applicant Stack

High-volume recruiting and hiring for diversity are two topics of discussion that regularly occur in TA meetings across the globe. While these challenges are often addressed separately, many teams are being asked to make an impact in both areas simultaneously.

Watch this panel with Matt Rimer, Director of TA at Trinity Health, Alexis Beasley, Talent Acquisition Leader at Chime Solutions, Takia Canty, Talent Acquisition Lead at Kaiser Permanente, and Divya Gopal, Head of Diversity, Equity, & Inclusion at Alpine Investors, as our guests share how their organizations achieve large numbers of hires while building teams with levels of diversity any leaders would be proud of.

Key discussion points of this webinar will include:

- Developing recruitment marketing strategies that emphasize diversity
- Approaching referral programs with a high-volume, diversity mindset
- Optimizing recruiter workflows to increase efficiency and get results
- Baking diversity and inclusion practices into high-volume recruitment processes
- Navigating pitfalls while balancing volume and quality

Building Inclusive Hiring Strategies for High-Volume Recruitment

The past few years may feel like a roller coaster ride, but the rapid changes sure accelerated the evolution of the workplace and gave rise to a new breed of talent teams that are proactive, tech-savvy, and highly strategic.

We invited Richard Cho, Strategic Talent Acquisition Advisor at Gem, and Daniel Levine, Investor at Accel, to explore key hiring trends and challenges talent acquisition teams may face on the horizon, drawn from a recent survey with over 700 talent professionals, and provide actionable insights and recommendations to overcome and achieve hiring goals in 2023.

Watch this on-demand webinar to learn:

- The current landscape and state of recruiting in US labor markets
- Six key hiring trends to look out for in 2023
- The key areas of investments of enterprise, mid-market, and small talent teams
- How to understand the RecTech market and why and what you need

Events move fast. Watch now to stay ahead of the game.

Hiring in 2023: Navigating and preparing for a changing labor market

At Gem's Talent Summit 2022, Gem’s Chief Recruiting Officer, Richard Cho, is joined on the virtual stage by Patty McCord. Best known for exploring new ways to work while building Netflix’s team and culture across her 14-year tenure, Patty is considered a voice of reason and guiding light for TA leaders everywhere. This conversation will touch on the fresh ideas coming out of TA's most innovative teams, the role strategic recruiting should play in today’s hiring environment, and sage advice for those navigating an unpredictable hiring landscape.

Talent Summit 2022: A Conversation with Patty McCord

73% of candidates are seeking jobs passively in today’s job market. How are you appealing to candidates so they respond to your messages and open roles?  We analyzed data from nearly 1.5 million staffing outreach sequences to bring you this webinar to fuel your outreach success. You’ll walk away with insights and best practices to perfectly blend timing, messaging, content, and relationship management to achieve the best results in recruiting.

Watch the webinar as Sean Chappell, Gem’s customer success manager, and James Temple, co-founder of Emerald Talent, share how you can break through the noise in today’s competitive market and achieve remarkable response rates.

You’ll learn about:

- Best practices for creating an effective sequence cadence 
- The best-performing subject lines you can use today
- Writing eye-catching outreach sequences with personalization
- What to include in a follow-up message that encourages engagement
- The best (and worst!) send times by roles

2022 Staffing Outreach Benchmarks and Best Practices

Campus recruiting isn’t what it used to be. The college recruiter’s responsibilities now far exceed meeting students at career fairs and filling seats. The stakes are higher, the demands are greater, and results are being measured. 

To drive a successful college recruitment strategy, you need to understand the student audience, be great campus partners with schools, create attractive events and candidate experience, nurture underrepresented talent, and be able to analyze and report your recruiting efforts’ impact and ROI. 

Don’t know where to start? We got you. Join us for a free webinar as campus recruiting leaders from manufacturing and tech spaces, and more share their best practices on how to drive successful campus recruiting operations. 

You’ll learn: 

- What Gen Z wants and cares about 
- How to be great partners with schools and universities 
- Best practices to create successful campus career fairs and events 
- Tips to manage, engage, and nurture underrepresented student talent

How to be a Great Campus Partner: A Chat with Leaders in College Recruitment

The ability to find the best talent for the most challenging to fill roles is a blend between art and science, and the rapidly evolving talent landscape has made finding and recruiting top performers more difficult than ever before. 

Join us for a free webinar with Marc Hamel from Amazon Entertainment, Sarah Goldberg from The New York Times, and Emily Mucken from Reddit, as they discuss how to reimagine approaches to sourcing in order to discover the talent other teams are missing. 

In this webinar, you’ll learn:
- Which tools the most tech savvy recruiters are using
- Where to find candidate rich talent pools 
- How to implement new processes that are repeatable and scalable 
- Why sharing is caring and how the best teams distribute sourcing knowledge

Fresh Ideas for Recruiting Hidden Talent

From Gem's Talent Summit 2022: Keynote from Gem's CEO, Steve Bartel

Talent is timeless. No matter the ebbs and flows of the market, TA teams are strategically positioned to drive their companies’ long-term success. Gem’s CEO, Steve Bartel, will share the latest hiring trends, tips from top TA leaders, and new ways Gem can help companies hire great teams.

Talent Summit 2022: Keynote: Navigating The Future Of Recruiting

From Gem's Talent Summit 2022
If you’re following the news, you might be riding the pendulum of anxiety, uncertainty, or optimism on any given day. You also might not regularly be in conversation with TA professionals in other organizations for a broader sense of what’s happening outside your own company.

Our panel of experts sees the bigger picture. Join us to discuss what they’ve observed in the broader industry landscape. In this session, the panel will bring their insights—and perhaps a little provocation about why the tech sector is the only industry seeing net job losses—to the table. You’ll learn how to:

• Become recession-ready without losing sight of current goals and strategies
• Prepare your recruiting team for when hiring ramps up again
• Leverage your TA team’s market knowledge to inform the business strategy
• Approach conversations with your recruiters right now

Don't Believe the Hype: What's Actually Happening in Talent Acquisition

Recruiting Operations has seen a meteoric rise in popularity as teams look to create best-in-class processes and programs, eliminate inefficiencies in the hiring process, and ensure a consistent (and consistently great) experience for every candidate.

With massive uncertainties in the future of work, market fluctuations, and ever-increasing competition plaguing the talent acquisition world, TA teams need to leverage data to make more informed hiring decisions while eliminating inefficiencies. In this session, TA and RecOps leaders from Box, Toast, Chili Piper, and Gem will discuss:

- Why Recruiting Operations is more critical than ever
- Key metrics and KPIs every RecOps team needs to be effective
- What the future looks like for Recruiting Operations

Talent Summit 2022: The Rise Of Recruiting Operations

As competition for qualified candidates remains at an all-time high, a strong employer brand strategy is crucial for increasing awareness of your company, communicating your unique value proposition, and converting prospects into interested candidates. However, this isn’t an easy task. A company’s reputation matters more and more, and prospects are wary when your company culture doesn’t validate your reputation. Join us for an in-depth session where you’ll learn how to:

• Build a truly authentic employer brand strategy
• Adapt your employer brand during a potential downturn
• Attract even more candidates as the employer of choice

Talent Summit 2022: Emerging Trends: Employer Brand, Winning with Authenticity

In 2022, 80% of separations are now initiated by employees—talent that’s voluntarily choosing to leave comfortable jobs in a complex macroeconomic climate because they’re being offered better opportunities than the ones they’re in now. The talent shortage is here to stay; and when it comes to technical recruiting—which this session will focus on—roles like engineering, data science, and cybersecurity are sure to remain competitive no matter the broader market conditions.

Relationship-based recruiting is the future of our industry; and Michael Franco, Senior Director of Recruiting at Yext, knows the power of passive talent nurture better than most—it’s a strategy she’s employed with great success. In this session, Michael will discuss:

- Why he believes thoughtful, patient, long-term nurture sequences that build trusting relationships with talent are the future of sourcing
- What best practices are for building talent pools and crafting nurture campaigns
- How to filter down groups like former silver medalists for more personalized, targeted messaging

Talent Summit 2022: Emerging Trends: Talent Nurture is the New Sourcing

Any organization that wants to succeed in today’s hiring market knows that diversity is one of the most important factors in attracting and retaining top talent. According to Glassdoor, more than 75% of job seekers say that diversity is an important consideration when evaluating companies and job offers. Unfortunately, far too often, leadership teams with good intentions struggle to set realistic targets for what diversity looks like within their organization, what it should (or could) be, and how to get there.

 
Join us for an eye-opening session with thought leaders from The Mom Project, Affirm, and Robinhood, where you’ll learn how to:
- Leverage data to set realistic hiring goals that increase diversity
- Source talent from untapped markets to build more diverse talent pipelines
- Craft personalized outreach that resonates with underrepresented audiences
- Nurture candidates throughout the hiring process to keep them engaged

Talent Summit 2022: A Future-Forward Perspective On Diversity Recruiting

Recruiting teams have become more data-driven than ever in recent years. As this shift happens, the organizations they’re embedded in are finally viewing recruiting less as a cost center or administrative function and more as a key strategic partner to the business. In the best of cases, recruiting has become such a strategic differentiator that companies are willing to invest all the resources they can to achieve the headcount that will drive their business goals.

 


But if your business doesn’t have that view of recruiting yet, how do you make the case for your team as a strategic partner—one with acute talent market intelligence, insights about role prioritization and org growth, capacity models that are bound to impact your headcount plan, and more?

 


Executive Director of Hiring Success Allyn Bailey will deep-dive into the strategies she’s implemented over the years to transform business’ views of the recruiting function. In a moment like ours, in which talks of hiring slowdowns feel ubiquitous, the question of how recruiting can become (and remain!) a strategic function is more important than ever.

Talent Summit 2022: How to Shift TA from a Cost Center to a Strategic Function

One roadblock on the path to closing the diversity gap is casting a net that’s too small; another is telling yourself that the underrepresented talent you’re looking for doesn’t exist. It does! According to statistics, roughly 70% of open jobs aren’t publicly posted. Instead, these positions are filled through networking. It takes creativity and intentionality to find and connect with underrepresented communities and lead them to your open roles.

In this session, Lauren Loera, Technical Recruiting Researcher at Netflix, will cover how to optimize your network to generate inclusive pipelines that lead to better candidate experiences and improved talent retention by:

- Identifying and connecting with URG community groups
- Building a network of present and future prospects
- Utilizing internal groups and programs to build relationships
- Data mining to identify the health of your recruiting outreach and hiring pipelines

If you’re looking to genuinely diversify your pipelines right now—and hopefully you are!—this is a can’t-miss session.

Talent Summit: Close the Diversity Gap & Deliver Unbeatable Candidate Experience

We need to be intentional about creating workplaces where people can thrive and do their best work. “A healthy company culture will benefit your bottom line by motivating employees and smoothing out lines of communication.” Key ingredients to a healthy company culture include an environment with psychological safety and feedback in all forms, which ultimately builds a sense of belonging. We know that cultivating an equitable environment for everyone is not only a nice to have for business but a need to have. Great Places to Work data shows that companies that value diversity and inclusion outperform other companies by as much as 400%.

It is critical to communicate your unique employer value proposition from the candidate experience to an employee’s transition to being an alum of the company. How are you communicating your values to candidates? How are you retaining employees and building a culture of feedback?

In this webinar we’ll talk with thought leaders about strategies for:
- Communicating your company culture through the hiring process and beyond
- Fostering a sense of belonging
- Creating a holistic employee feedback management strategy

How to Communicate Company Culture throughout the Employee Lifecycle

Session from Gem's Talent Summit 2022

According to Aptitude’s 2022 TA Technology Buyer’s Guide, talent professionals’ top two frustrations with TA tech are that they’re using too many solutions and that their systems aren’t integrated. These are frustrations we hear often. A modern TA tech stack should unify your existing tools, strengthen collaboration, offer critical data insights to all the right stakeholders, and increase overall productivity. If it’s not doing all of these things, it’s probably time to take a hard look at the software that’s upholding your hiring processes.

Tim Sackett, HR Tech Analyst and President of HRU Technical Resources, will reveal his approach to building an efficient and cost-effective TA tech stack, what he looks for in a vendor, and how to determine the ROI of your tools to demonstrate their value to the business. This is your chance to hear some sage advice from an industry leader who’s built out a tech stack many times over.

Talent Summit: Analyst Perspective: The Imperfect Evolution of the TA Tech Stack

The landscape of talent acquisition is shifting. Posting jobs and waiting for inbound application is just one of many ways to attract candidates. More and more, teams are focused on capturing the attention of passive talent. This session will share ideas for making your emails more likely to resonate with prospects and encourage responses. Join us to learn best practices for getting the most out of your prospective candidate sourcing emails.

You'll learn about:
 - The optimal number of email stages
  - How to use personalization to get the best reply rates
  - The best time-of-day to send your outreach emails
  - Top tips from TA pros at some of the most innovative companies

...and much more.

Trash the Spam: Email Practices to Nurture Passive Candidates

Recruitment Software

Recruitment

sourcing

Email

email outreach

Nurturing

Passive candidates

Best Practice

Talent Acquisition

automated follow ups

Many elements come into play when attracting the right talent. Is your careers page up-to-date? Does your website accurately represent your company culture and communicate it clearly to recruited applicants? In terms of internal processes, do you have an ongoing talent acquisition strategy? How efficient are your application screening and onboarding processes? Where and how are you looking for top candidates and are you enabling them to find you? Discover best practices and learn from industry thought leaders by joining the recruiting community.

Recruiting

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Trash the Spam: Email Practices to Nurture Passive Candidates

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