Name: Candidate Outreach: Email Best Practices & How to Signal a Culture of Inclusion
Start: 2020-06-24T18:00:00Z
End: 2020-06-24T18:00:59.000Z
Location: BrightTALK
Rating: 4.8

Join the Gem discussion as we explore best practices, benchmarks, recommendations, conversations, trends (and more!) for best-in-class talent acquisition teams.

Lately, one of the biggest questions we hear from recruiters is: how do I start using AI?

While the more ambitious use cases of AI are theoretical, there are endless ways to apply AI to recruiting today.

One of the most practical ways? Using AI to build a more efficient hiring process.

We brought together a panel of recruiting leaders to discuss how they are leveraging AI to drive hiring efficiency.

Tune in to learn:
- Easy ways to add AI into your recruiting process to speed up talent sourcing & outreach
- How to use AI to increase efficiency in interviewing
- Stories and use cases from talent leaders who are improving their hiring process with AI

AI in Recruiting: Practical use cases to be more efficient

It’s no secret that today’s recruiting environment is slowing down, leaving talent acquisition teams struggling to find ways to do more with less.

During these slower periods, recruiting efficiency and agility are everything. Whether it’s finding ways to automate tasks or incorporating AI into your workflows, talent teams are finding new, effective ways to work more efficiently and get more done, despite fewer resources.

In this panel, talent leaders from Abnormal Security, Scale AI, and Cerevel share their secrets to doing more with fewer recruiting resources.

Tune in to learn:

- How to build your recruiting process to ensure efficiency
- Tips and tactics for automating day-to-day recruiting and driving efficiencies.
- How to use data to build a more efficient hiring process

Do more with less: efficiency hacks for TA teams

The talent pool for digital and technical candidates has widened and deepened. Much of this expansion is a direct result of layoffs in the tech sector, creating a once-in-a-generation opportunity for non-tech companies to gain access to talent that would have been inaccessible a year ago. 

Let’s face it: every company is a tech company now. With more tech talent available than ever before, companies need to carefully evaluate their strategies and positions within the market. The availability of tech talent isn’t enough–since competing companies now need to attract these highly skilled professionals to their organizations.

Join us to learn how to take advantage of today’s environment and get ahead of the competition in accelerating digital transformation initiatives. (Hint: Attracting this available, highly-sought talent involves more than conversations around compensation.)

Key discussion points of this webinar will include: 
- Dialing in employer branding and employer value propositions that tech workers actually care about
- Elevating sourcing efforts to identify and target prized digital skills for urgent roles
- Unlocking pipeline data to pinpoint and resolve bottlenecks and close top candidates before they slip away

Upside of tech layoffs: How non-tech companies are bridging their skills gaps

In today's fast-paced environment, attracting and retaining top talent is crucial to hitting goals in all areas of the business. But recruiting teams must be data-driven in order to operate efficiently and consistently hit hiring goals.  

In this panel discussion. TA leaders from Flexport, Chime, and Fidelity discuss how to leverage data-driven strategies to transform your recruitment process, reduce cost-per-hire and prove TA’s impact.

You'll learn:

- How to define and prioritize recruiting metrics that align with your business goals
- Strategies for leveraging data to build and maintain your talent pipelines
- Tips for building a data-driven employer brand that resonates with top and diverse candidates 
- Best practices for measuring the success of your data-driven recruiting efforts

Transforming recruitment with data-driven hiring strategies

People connect with real stories. Think about a time where someone’s story has inspired you to try a new recipe, new place, or even a new company. Employees embody a company’s culture and values, they build and influence the product and are an employer’s biggest brand advocates when empowered to share their authentic voice and stories.

Join Pinterest's Gabriella Ramdass, Ebitie Amughan and Chrystal Moore in a panel discussion on how to empower employees to become Talent Ambassadors that inspire and attract diverse pipelines.

Key discussion topics include:
Showcasing employee stories to engage diverse talent
Fostering authentic relationships with ERGs
Sharing industry examples on winning stories

Inspiration to action: How talent ambassadors drive diverse pipelines

Candidate Relationship Management (CRM) systems have the potential to be a game-changing technology, but realizing an ROI requires a strong understanding of how to choose the right provider, how to implement the solution effectively, how to best put it to use, how to measure its value, and how to avoid common mistakes.

Watch this on-demand webinar to learn how you can save your talent team time and energy, so they can focus on building meaningful talent relationships that lead to great hires.

By attending this webinar, you'll learn:
- How to effectively evaluate enterprise-level CRM providers
- Best practices for achieving the best results from your CRM
- The three most common pitfalls that often prevent CRMs from achieving the desired potential
- How to effectively measure ROI and the seven critical benchmarks to monitor

How to achieve meaningful ROI with a Recruitment CRM

Recruiting teams are faced with remaining agile, doing more with less, and being impactful despite the market. Often, this means driving initiatives beyond hiring. Prioritizing initiatives and getting buy-in from key stakeholders can be challenging, but they’re critical to your TA org emerging stronger when hiring bounces back.

Watch this on-demand webinar with Gem and talent leaders from CaptivateIQ, Chris Lyon and Max Butler, to discuss how to identify key projects and prioritize this year given the economic downturn.

In this webinar, you’ll gain insights into:
- How does a TA team stay impactful in the current hiring climate
- How to identify and prioritize strategic initiatives
- What projects could be a good investment beyond hiring
- How to get the entire organization onboard and supporting your initiatives

How CaptivateIQ uses Gem to navigate a hiring slowdown

All-time recruiting woe? Most will say reviewing resumes in bulk. It’s not uncommon for TA teams to spend countless hours reviewing hundreds of applications only to find few qualified candidates as their trade-off.

This pulls recruiters away from building relationships with candidates already in the process, only adding to costly delays and missed opportunities. It’s time for teams to take charge and no longer be bound by manual workflows or limited optimization.

Join us for a discussion with Rachael Leaf, Talent Engagement Specialist at Dropbox and Christine Johny, Talent Acquisition Recruiter at FreshBooks, moderated by Leigh Miller, Sr. Customer Talent Advisor at Gem, to discover how to manage and streamline your inbound applications with ease. You’ll learn how to find coveted candidates quickly, including:

- Ideal starting points for filtering applications appropriately
- How to cut through the noise of your inbound application stack
- Ways to scan resumes more efficiently
- Nurturing relationships with promising applicants for future roles
- Pinpointing where teams can better prioritize their time

How To Find and Hire Top Candidates Across Your Applicant Stack

High-volume recruiting and hiring for diversity are two topics of discussion that regularly occur in TA meetings across the globe. While these challenges are often addressed separately, many teams are being asked to make an impact in both areas simultaneously.

Watch this panel with Matt Rimer, Director of TA at Trinity Health, Alexis Beasley, Talent Acquisition Leader at Chime Solutions, Takia Canty, Talent Acquisition Lead at Kaiser Permanente, and Divya Gopal, Head of Diversity, Equity, & Inclusion at Alpine Investors, as our guests share how their organizations achieve large numbers of hires while building teams with levels of diversity any leaders would be proud of.

Key discussion points of this webinar will include:

- Developing recruitment marketing strategies that emphasize diversity
- Approaching referral programs with a high-volume, diversity mindset
- Optimizing recruiter workflows to increase efficiency and get results
- Baking diversity and inclusion practices into high-volume recruitment processes
- Navigating pitfalls while balancing volume and quality

Building Inclusive Hiring Strategies for High-Volume Recruitment

The past few years may feel like a roller coaster ride, but the rapid changes sure accelerated the evolution of the workplace and gave rise to a new breed of talent teams that are proactive, tech-savvy, and highly strategic.

We invited Richard Cho, Strategic Talent Acquisition Advisor at Gem, and Daniel Levine, Investor at Accel, to explore key hiring trends and challenges talent acquisition teams may face on the horizon, drawn from a recent survey with over 700 talent professionals, and provide actionable insights and recommendations to overcome and achieve hiring goals in 2023.

Watch this on-demand webinar to learn:

- The current landscape and state of recruiting in US labor markets
- Six key hiring trends to look out for in 2023
- The key areas of investments of enterprise, mid-market, and small talent teams
- How to understand the RecTech market and why and what you need

Events move fast. Watch now to stay ahead of the game.

Hiring in 2023: Navigating and preparing for a changing labor market

At Gem's Talent Summit 2022, Gem’s Chief Recruiting Officer, Richard Cho, is joined on the virtual stage by Patty McCord. Best known for exploring new ways to work while building Netflix’s team and culture across her 14-year tenure, Patty is considered a voice of reason and guiding light for TA leaders everywhere. This conversation will touch on the fresh ideas coming out of TA's most innovative teams, the role strategic recruiting should play in today’s hiring environment, and sage advice for those navigating an unpredictable hiring landscape.

Talent Summit 2022: A Conversation with Patty McCord

73% of candidates are seeking jobs passively in today’s job market. How are you appealing to candidates so they respond to your messages and open roles?  We analyzed data from nearly 1.5 million staffing outreach sequences to bring you this webinar to fuel your outreach success. You’ll walk away with insights and best practices to perfectly blend timing, messaging, content, and relationship management to achieve the best results in recruiting.

Watch the webinar as Sean Chappell, Gem’s customer success manager, and James Temple, co-founder of Emerald Talent, share how you can break through the noise in today’s competitive market and achieve remarkable response rates.

You’ll learn about:

- Best practices for creating an effective sequence cadence 
- The best-performing subject lines you can use today
- Writing eye-catching outreach sequences with personalization
- What to include in a follow-up message that encourages engagement
- The best (and worst!) send times by roles

2022 Staffing Outreach Benchmarks and Best Practices

Campus recruiting isn’t what it used to be. The college recruiter’s responsibilities now far exceed meeting students at career fairs and filling seats. The stakes are higher, the demands are greater, and results are being measured. 

To drive a successful college recruitment strategy, you need to understand the student audience, be great campus partners with schools, create attractive events and candidate experience, nurture underrepresented talent, and be able to analyze and report your recruiting efforts’ impact and ROI. 

Don’t know where to start? We got you. Join us for a free webinar as campus recruiting leaders from manufacturing and tech spaces, and more share their best practices on how to drive successful campus recruiting operations. 

You’ll learn: 

- What Gen Z wants and cares about 
- How to be great partners with schools and universities 
- Best practices to create successful campus career fairs and events 
- Tips to manage, engage, and nurture underrepresented student talent

How to be a Great Campus Partner: A Chat with Leaders in College Recruitment

The ability to find the best talent for the most challenging to fill roles is a blend between art and science, and the rapidly evolving talent landscape has made finding and recruiting top performers more difficult than ever before. 

Join us for a free webinar with Marc Hamel from Amazon Entertainment, Sarah Goldberg from The New York Times, and Emily Mucken from Reddit, as they discuss how to reimagine approaches to sourcing in order to discover the talent other teams are missing. 

In this webinar, you’ll learn:
- Which tools the most tech savvy recruiters are using
- Where to find candidate rich talent pools 
- How to implement new processes that are repeatable and scalable 
- Why sharing is caring and how the best teams distribute sourcing knowledge

Fresh Ideas for Recruiting Hidden Talent

From Gem's Talent Summit 2022: Keynote from Gem's CEO, Steve Bartel

Talent is timeless. No matter the ebbs and flows of the market, TA teams are strategically positioned to drive their companies’ long-term success. Gem’s CEO, Steve Bartel, will share the latest hiring trends, tips from top TA leaders, and new ways Gem can help companies hire great teams.

Talent Summit 2022: Keynote: Navigating The Future Of Recruiting

From Gem's Talent Summit 2022
If you’re following the news, you might be riding the pendulum of anxiety, uncertainty, or optimism on any given day. You also might not regularly be in conversation with TA professionals in other organizations for a broader sense of what’s happening outside your own company.

Our panel of experts sees the bigger picture. Join us to discuss what they’ve observed in the broader industry landscape. In this session, the panel will bring their insights—and perhaps a little provocation about why the tech sector is the only industry seeing net job losses—to the table. You’ll learn how to:

• Become recession-ready without losing sight of current goals and strategies
• Prepare your recruiting team for when hiring ramps up again
• Leverage your TA team’s market knowledge to inform the business strategy
• Approach conversations with your recruiters right now

Don't Believe the Hype: What's Actually Happening in Talent Acquisition

Recruiting Operations has seen a meteoric rise in popularity as teams look to create best-in-class processes and programs, eliminate inefficiencies in the hiring process, and ensure a consistent (and consistently great) experience for every candidate.

With massive uncertainties in the future of work, market fluctuations, and ever-increasing competition plaguing the talent acquisition world, TA teams need to leverage data to make more informed hiring decisions while eliminating inefficiencies. In this session, TA and RecOps leaders from Box, Toast, Chili Piper, and Gem will discuss:

- Why Recruiting Operations is more critical than ever
- Key metrics and KPIs every RecOps team needs to be effective
- What the future looks like for Recruiting Operations

Talent Summit 2022: The Rise Of Recruiting Operations

Your initial outreach can make or break a candidate’s decision to reply—high stakes by any measure. So how do you send the most compelling recruiting email? You have to take into account send times, message cadence, subject lines, and content—which, now more than ever, includes signaling your organization’s values of diversity and inclusion.

Join us for a live webinar on Wednesday, June 24th to hear Gem’s Head of Customer Talent Advisory, Viet Nguyen, present tips and tricks for recruiting outreach. He’ll share his own best practices from years of recruiting industry experience, and then lead a fireside chat with Gem’s Recruiting Program Manager, Georgena Frazier, and our Sales Operations Analyst, Darwin Irby. Drawing from their own experiences, they’ll share how to best signal an authentic culture of diversity and inclusion through outreach messaging. Register to improve your recruiting outreach and learn:

- How to write a catchy subject line and email body
- The number of emails to send to generate the highest response rate
- How to signal an equitable and inclusive environment

Candidate Outreach: Email Best Practices & How to Signal a Culture of Inclusion

Talent Acquisition

Recruitment

Recruitment Software

Sourcing

HR Technology

Diversity & Inclusion

Recruiting

Outreach

Email

Best Practice

Many elements come into play when attracting the right talent. Is your careers page up-to-date? Does your website accurately represent your company culture and communicate it clearly to recruited applicants? In terms of internal processes, do you have an ongoing talent acquisition strategy? How efficient are your application screening and onboarding processes? Where and how are you looking for top candidates and are you enabling them to find you? Discover best practices and learn from industry thought leaders by joining the recruiting community.

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Candidate Outreach: Email Best Practices & How to Signal a Culture of Inclusion

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