Talent Summit 2022: Emerging Trends: Talent Nurture is the New Sourcing

Presented by

Michael Franco

About this talk

In 2022, 80% of separations are now initiated by employees—talent that’s voluntarily choosing to leave comfortable jobs in a complex macroeconomic climate because they’re being offered better opportunities than the ones they’re in now. The talent shortage is here to stay; and when it comes to technical recruiting—which this session will focus on—roles like engineering, data science, and cybersecurity are sure to remain competitive no matter the broader market conditions. Relationship-based recruiting is the future of our industry; and Michael Franco, Senior Director of Recruiting at Yext, knows the power of passive talent nurture better than most—it’s a strategy she’s employed with great success. In this session, Michael will discuss: - Why he believes thoughtful, patient, long-term nurture sequences that build trusting relationships with talent are the future of sourcing - What best practices are for building talent pools and crafting nurture campaigns - How to filter down groups like former silver medalists for more personalized, targeted messaging

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