Talent Summit 2022: Emerging Trends: Employer Brand, Winning with Authenticity

Presented by

Desiree Caballero; Michael Mager; Amber Kroner; Caitlyn Metteer

About this talk

As competition for qualified candidates remains at an all-time high, a strong employer brand strategy is crucial for increasing awareness of your company, communicating your unique value proposition, and converting prospects into interested candidates. However, this isn’t an easy task. A company’s reputation matters more and more, and prospects are wary when your company culture doesn’t validate your reputation. Join us for an in-depth session where you’ll learn how to: • Build a truly authentic employer brand strategy • Adapt your employer brand during a potential downturn • Attract even more candidates as the employer of choice

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