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Facebook: Your One Stop Marketing Shop

Don’t know where to start with Facebook?
Don’t know how to use Facebook to grow your business?
Minessa Konecky will give you three (3) techniques to consistently attract new customers to your Facebook page.

Trying to get your business on Facebook and aren’t sure what to do with it? You’re not alone.
In this must-see presentation, Minessa will help you discover:
- no shortage of posts for your business page
- know exactly where to point that blue call to action button
- how to use Facebook to create a passive marketing funnel that just keeps giving

You can learn more about Minessa Konecky at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Minessa, go to https://app.wiseher.com/listing/minessa-konecky.html


About wiseHer Expert Minessa Konecky:

Minessa Konecky is a transformation coach, writer, founder of the Social Strategy Squad, co-host of the Friends in our Phone podcast, and creator of the Roadmap to SuccessTM bootcamp. She spent the last several years helping female entrepreneurs successfully integrate business into their lives without letting it take over entirely. Her mission is to empower businesswomen to design and live the life they want to right now by using an effective blend of mindfulness, neuropsychology, social media know-how, and a f**kton of 80s and 90s pop culture analogies.
A New Englander who prefers to drink iced tea from supes fancy glasses, she lives next to a cemetery with her 3 dogs and husband, where she enjoys morning walks, meditating, and binge watching post-apocalyptic sci-fi and fantasy TV shows.
Recorded Jan 29 2020 41 mins
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Presentation preview: Facebook: Your One Stop Marketing Shop

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  • Rise Above Noise: Digital Marketing Without the “ICK” Mar 11 2020 6:00 pm UTC 30 mins
    Susan Finn
    Trying to grow your business with integrity?
    Is your digital marketing not getting seen?
    Susan Finn shares with you the five (5) things you can do to show up with consistency in your digital marketing.

    Have you made it easy for those searching for you to find your business? Right now, that person is looking for the solution you provide and can’t find you. In this must-see presentation, Susan will help you discover:
    - How message and core values tie into your “Who”.
    - Use FAQ’s and testimonials on your website.
    - Create a consistent Content Calendar.

    You can learn more about Susan Finn at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Susan, go to https://app.wiseher.com/listing/susan-finn.html

    About wiseHer Expert Susan Finn:

    Susan Finn is the Founder of Rise Above Noise which she will work with you to develop your brand and online presence, and develop customized strategies to maintain that as digital marketing platforms evolve. Susan has made a commitment to dedicate her professional life to helping other self-employed, sole practitioners, and small business owners, get more clients by providing them with digital marketing education, coaching and support services. Think of Susan as your technology practitioner – tell her what ails you and she will make it better. We will not only deal with and resolve your nagging social media issues, she will offer great solutions to establish and grow your online presence. Our goal will be to foster consistent connection with your current customers, to find more customers for your business.
  • Engaging on Social: Six Tips to Increase Your Social Media Engagement Mar 4 2020 7:00 pm UTC 14 mins
    Alicia Piazza
    Are you only occasionally posting on your social media channels?
    Treating your social media channels the same way you treat your traditional marketing tools?
    Alicia Piazza will share with you how to post with brand authenticity, voice and tone that resonates with your audience.

    Do you have challenges reaching your ideal client through your social channels? You’re not alone. In this must-see presentation, Alicia will help you:
    - Identify your target market
    - Craft pain points
    - How to post with brand authenticity

    You can learn more about Alicia Piazza at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Alicia, go to https://app.wiseher.com/listing/alicia-piazza.html

    About wiseHer Expert Alicia Piazza:

    Alicia brings over 12 years of media experience to The Spark, including media buying, print, direct mail, event marketing, and all aspects of social media and digital marketing. She started her career at the Hartford Courant and Fox 61 CT. She then worked for a large Boston based media & digital marketing company before starting her own agency. With the Spark, Her main goal is to remain a local company that can help other local businesses thrive with creative social media marketing.
  • Building Your Business With Trademarks and Copyrights Feb 26 2020 7:00 pm UTC 51 mins
    Shahara Wright
    Should you register a Trademark?
    Do you have any “Copyrightable” material?
    Shahara Wright shares with you how you can use Trademarks and Copyrights to increase your brand recognition and revenue.

    Many business owners underestimate and undervalue the importance of Intellectual Property (IP). Use your IP to leverage your business and make the most of what you already have. In this must-see presentation, Shahara will help you discover:
    - Difference between Trademarks and Copyrights.
    - How and when to the Trademarks and Copyrights.
    - How to enforce your rights and licensing.

    You can learn more about Shahara Wright at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Shahara, go to https://app.wiseher.com/listing/shahara-wright.html

    About wiseHer Expert Shahara Wright:

    Shahara Wright is the award-winning author of From Entrepreneur to CEO and the creator of the CEO Collaboration Circle, Single Mom CEO and Business Done Wright. As a business strategist and business law attorney, her strategies and proven methodologies have transformed the way small business owners, entrepreneurs and CEO's reduce legal liabilities and increase their bottom line.
    Shahara founded The Wright Firm, PLLC over 20 years ago when she couldn't find a law firm that matched her schedule as a single mom. From a young age, she knew it was possible for entrepreneurs, especially single moms, to build a successful business their way. After that humble start, Shahara quickly developed the Road 2 CEO Success to help CEO's of small and mid-sized companies enhance operations and execute strategic change. Shahara's success was just getting started as her firm began assisting brands with product development, bringing products from mere concept to a fully developed and manufactured brand.
  • 15+ Powerful Ways to Promote Your Brand With FREE Publicity Feb 19 2020 7:00 pm UTC 49 mins
    Robin Samora
    Don’t have original or trending content that captures your target audience?
    Does your business or career lack a strong brand with a consistent message?
    Robin Samora will share with you more than a dozen ways to promote your business and brand for FREE!

    Do you have challenges getting the visibility you deserve? You’re not alone. In this must-see presentation, Robin will help you:
    - Identify free and low-cost publicity strategies
    - Learn where to find and test-drive the best creative tools for social media
    - Build a base of raving fans that know, like and trust you

    You can learn more about Robin Samora at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Robin, go to https://app.wiseher.com/listing/robin-samora.html

    About wiseHer Expert Robin Samora:

    Robin Samora is a marketing and PR expert, consultant, speaker, and trainer who believes in straight marketing advice, so you don't have to waste time, money or resources on what doesn't work. Robin creates marketing and PR strategies that will help you double sales and visibility. Robin works with entrepreneurs and professionals who want to grow their business, boost their brand, identify ideal target audiences, and get noticed online and offline through a mix of marketing strategies. She loves to share marketing shortcuts that shave years off your learning curve to build your expert status (and bank account).
  • Grow and Sell Globally Through Your Website Recorded: Feb 12 2020 39 mins
    Wendy Pease
    Have you become an Accidental Exporter?
    Need to know how to translate your website content?
    Wendy Pease will share the reasons why you should embrace global growth and the key steps for success.

    Do you have a company that has become an ‘Accidental Exporter’ and figuring it out as you go along? You’re not alone. In this must-see presentation, Wendy will help you discover:
    - Terminology associated with international business
    - Translating your company strategy across borders
    - Best practices and products for translation

    You can learn more about Wendy Pease at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Wendy, go to https://app.wiseher.com/listing/wendy-pease.html


    About wiseHer Expert Wendy Pease:

    Wendy Pease is the President of Rapport International which specializes in multilingual communications and is based in MetroWest Boston, MA and Lincoln, NE. When choosing a translation and interpretation agency, you’re not just selecting a language. You need a partner that understands your goals and guides you on how to align your organization's strategy with your multilingual communications. You want languages services that connect you with people, through clear communication. Whether you are a global brand or local business looking to connect with specific people, Rapport International's 100% guarantee means you get culturally relevant, reliable, and accurate translations, interpretations and language services to help you reach your goals. Our native-speaking translators and interpreters are fluent in more than 200 languages and have professional experience in your industry or subject matter.
  • Online Video 2020: Must-Know Video Marketing Trends & Predictions for 2020 Recorded: Feb 5 2020 28 mins
    Lou Bortone
    Don’t know where to start with video?
    Don’t know when to use video?
    Lou Bortone will give you video best practices so you can maximize your opportunities with video.

    Trying to use video in your marketing and aren’t sure what are the latest trends? You’re not alone.
    In this must-see presentation, Lou will help you discover best practices for:
    - YouTube
    - Facebook
    - Live Video

    You can learn more about Lou Bortone at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Lou, go to https://app.wiseher.com/listing/lou-bortone.html


    About wiseHer Expert Lou Bortone:

    Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.
    Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.
    Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.
  • Facebook: Your One Stop Marketing Shop Recorded: Jan 29 2020 41 mins
    Minessa Konecky
    Don’t know where to start with Facebook?
    Don’t know how to use Facebook to grow your business?
    Minessa Konecky will give you three (3) techniques to consistently attract new customers to your Facebook page.

    Trying to get your business on Facebook and aren’t sure what to do with it? You’re not alone.
    In this must-see presentation, Minessa will help you discover:
    - no shortage of posts for your business page
    - know exactly where to point that blue call to action button
    - how to use Facebook to create a passive marketing funnel that just keeps giving

    You can learn more about Minessa Konecky at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Minessa, go to https://app.wiseher.com/listing/minessa-konecky.html


    About wiseHer Expert Minessa Konecky:

    Minessa Konecky is a transformation coach, writer, founder of the Social Strategy Squad, co-host of the Friends in our Phone podcast, and creator of the Roadmap to SuccessTM bootcamp. She spent the last several years helping female entrepreneurs successfully integrate business into their lives without letting it take over entirely. Her mission is to empower businesswomen to design and live the life they want to right now by using an effective blend of mindfulness, neuropsychology, social media know-how, and a f**kton of 80s and 90s pop culture analogies.
    A New Englander who prefers to drink iced tea from supes fancy glasses, she lives next to a cemetery with her 3 dogs and husband, where she enjoys morning walks, meditating, and binge watching post-apocalyptic sci-fi and fantasy TV shows.
  • I Know What To Do, I’m Just Not Doing It:5 Steps To Bust Through Procrastination Recorded: Jan 22 2020 27 mins
    Dr. Sarah Reiff-Hekking
    Same projects continue to hog space on your to do list?
    Do you feel weighed down, overwhelmed and confused?
    Dr. Sarah Reiff-Hekking will walk you through her 5 step system to bust through procrastination.

    We all want to take control of our time and tasks, but what does that really mean and does it mean something different to each individual?
    In this must-see presentation, Sarah will help you discover:
    - WHY the projects you've planned to do slide into the next day
    - HOW to take control of your time and tasks
    - WHY positive self talk is only a piece of the solution you need

    You can learn more about Dr. Sarah Reiff-Hekking at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Sarah, go to https://app.wiseher.com/listing/sarah-reiff-hekking.html

    About wiseHer Expert Dr. Sarah Reiff-Hekking:

    Dr. Sarah Reiff-Hekking is the founder of True Focus Coaching Inc. She is a speaker, coach, and Productivity and Time Matters Expert with over 20 years of experience empowering entrepreneurs and professionals to get a grip on time so that they can get to the next level in their lives and businesses. She teaches her clients to be careful about what they copy, to find time management solutions that works for them, and that solutions are found by paying attention to the present moment. More at www.TrueFocusCoaching.com.
  • Show Me The $$$ Recorded: Jan 15 2020 31 mins
    Christine E.B. Howard
    What are the common sources of funding?
    Are grants and accelerators an option for your business?
    Christine E.B. Howard will walk you through the 5 stages of business and the funding available in each phase.

    Funding doesn’t just refer to venture capital investment. It’s a larger blanket term for all funding, but what does that really mean?
    In this must-see presentation, Christine will help you discover:
    - The different between Non-Dilutive Funding (Grants) and Dilutive funding
    - Where, when, and how to find Non-Dilutive Funding
    - Insights and best practices for applying for funding.

    You can learn more about Christine E.B. Howard at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Christine, go to https://app.wiseher.com/listing/christine-eb-howard.html


    About wiseHer Expert Christine E.B. Howard:

    Christine E.B. Howard is the founder and president of E. B. Howard Consulting, LLC. We are a certified M/WBE in NY, NYC, and with the SBA that provides #Nondilutive #Funding Development (e.g. #SBIR) and #Evaluation Services - specifically, to help you find funding, apply for funding, and measure the outcomes of your funding.

    Christine is passionate about funding equity among women and minority-owned start-ups. So passionate, that in 2014, she started compiling a list of various investment firms (e.g. VCs firms) that will take you seriously and that will NOT make a funding decision based on your AGE, GENDER, or ETHNICITY. E.B. Howard Consulting has made this a public list on its website.

    Christine speaks, presents, and talks regularly on anything from the fundamentals of non-dilutive funding (aka grant writing basics), funding equity among women and minority-owned start-ups, to data visualization and utilization, to reporting on outcomes.
  • Speak Up: Start Speaking Up At Your Next Meeting Recorded: Dec 3 2019 53 mins
    Jen Oleniczak Brown
    Do you hesitate to speak up at meetings?
    Don’t know what to say?
    Jen Oleniczak Brown, Founder of The Engaging Educator and author of Think On Your Feet, will walk us though the tools needed to take advantage of the impromptu moments in meetings where you can shine.

    How often do you leave a meeting thinking: "I wish I would have!" or "I should have said this!"? Probably more often than you'd like - and you're not alone! Those impromptu moments get the best of many of us, and truly, the best way to improve is to practice. In this must-see presentation, Jen will help you take a deep dive into speaking up at meetings:
    -Leave with a greater understanding of your own communication style
    -Ways to tap into and get focused during a conversation
    -Phrases and techniques, you can use to start speaking up

    You can learn more about Jen Oleniczak Brown at wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Jen, go to https://app.wiseher.com/listing/jen-oleniczak-brown.html

    About wiseHer expert Jen Oleniczak Brown:
    Jen Oleniczak Brown is the Founder of The Engaging Educator (EE), a women-owned and operated company dedicated to helping people find their unapologetic, authentic and best voice, communication style, and self through improv-based education. Since 2012, EE has served over 50,000 students, working with such companies as Viacom, Food Network, The New York Times, Saks Fifth Avenue and CBS. EE is based out of NYC, LA, SF and Winston Salem, NC. Jen’s work can be found in publications like Bustle, Fast Company, Forbes and Moneyish, as well as her first self-published book Improv(e): Using Improv to Find Your Voice, Style and Self (2018) and the upcoming Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job (2019) and Care and Keeping of Museum Professionals (2019). She is also a teacher on Skillshare.
  • Facebook: Use it to Boost Your Business For the Holidays Recorded: Nov 26 2019 54 mins
    Minessa Konecky
    Looking to jumpstart your sales this holiday season?
    wiseHer expert Minessa Konecky will walk you through Facebooks tools to help you get your audience’s attention this holiday season. It’s time to get started on your social strategy for the holidays!

    Facebook has so many tools and features, but do you know which ones will help you rise above the competition this holiday season. In this must-see presentation, Minessa will walk you through:
    -the many tools Facebook has to offer to generate sales
    -getting your audience’s attention with the new tools you have
    -converting customers with offers and sales

    You can learn more about Minessa Konecky at wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Minessa, go to https://app.wiseher.com/listing/minessa-konecky.html

    About wiseHer expert Minessa Konecky:
    Minessa Konecky is a transformation coach, writer, founder of the Social Strategy Squad, co-host of the Friends in our Phone podcast, and creator of the Roadmap to SuccessTM bootcamp. She spent the last several years helping female entrepreneurs successfully integrate business into their lives without letting it take over entirely. Her mission is to empower businesswomen to design and live the life they want to right now by using an effective blend of mindfulness, neuropsychology, social media know-how, and a f**kton of 80s and 90s pop culture analogies.
  • Rock the Pivot: Navigating the Mid-Career Pivot Recorded: Nov 12 2019 53 mins
    Devon Grilly
    Are you burned out?
    Considering a career pivot?
    Devon Grilly will walk you through common ways to make the pivot while honoring your passion and values, make an impact which will leave you feeling confident in your decision.

    All of us make course corrections at some time in our career. Whether the change is big or small, there are steps you can take to make a move toward a more fulfilling career. In this must see presentation, Devon will help you discover:
    How to prepare and avoid common missteps
    Methods and fears that have kept you stuck in old patterns
    How to take your current skills and gather them for a change

    You can learn more about Devon Grilly at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Devon, go to https://app.wiseher.com/listing/devon-grilly.html

    About wiseHer Expert Devon Grilly:

    Devon Grilly is passionate about helping women in science and technology to THRIVE by making confident career decisions, side-stepping the burnout and the stress of being in a male-dominated field, and to strike a balance between work and home, family, friends. She loves the transformation that happens when we get clear on what we WANT from our careers and am honored to hold space for women on their journey.
  • Be wiseHer: Make Insurance a Part of Your Business Plan Recorded: Nov 6 2019 37 mins
    Lisa Tepper
    Is your business under insured?
    Don’t understand your current coverage?
    Lisa Tepper will walk you through the reasons why real businesses need real insurance coverage and why you should care?

    So you’ve started a business or you have an existing business and don’t know what insurance coverage you need. All you know about insurance is that it is expensive.
    In this must-see presentation, Lisa will help you discover:
    When you should purchase insurance and why?
    What you should insure?
    How to determine what type of coverage you need

    You can learn more about Lisa Tepper at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Lisa, go to https://app.wiseher.com/listing/lisa-tepper.html

    About wiseHer Expert Lisa Tepper:

    Lisa Tepper is the EVP, Arthur J Gallagher & Company and an accomplished leader with a strong track record of collaborative leadership that leads to results. Recognized as a woman who is passionate about helping others grow personally and professionally. Lisa has experience building teams and transforming organizations to achieve optimal results. She also has M&A experience which requires strategic agility, brand development and creative problem solving to successfully integrate. As a SheEO Activator, Lisa is working with a global community of radically generous women to help transform the way we finance, support and celebrate female entrepreneurs who are creating a better world.
  • Know Your Numbers; Know Your Business Recorded: Nov 5 2019 37 mins
    Kasey Anton
    Profit is a CHOICE, not a happy accident. Learn how to put intention behind your money, give every dollar a job, get true clarity around your numbers, and watch them grow.

    Ready to own your “business” and not own a “job”?
    Do you want to have a profitable business?
    Using the Profit First Model, Kasey Anton will walk you through the principles of the cash management system to help you give your money a job and intention.

    Profit is a CHOICE, not a happy accident. We are taught that “sales - expenses = profit”, but that notion is just wrong.
    In this must-see presentation, Kasey will help you discover how to:
    Give every dollar in your business a job
    Put intention behind your money
    Get clarity around your numbers

    You can learn more about Kasey Anton at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Kasey, go to https://app.wiseher.com/listing/kasey-anton.html

    About wiseHer Expert Kasey Anton:

    Kasey Anton helps business owners understand their numbers with the Profit First Method so they can make strong, strategic decisions to move their business forward. Kasey and her team can help you create the necessary financial reports that every business owner needs and they also work with the owner so that they truly understand what the numbers mean and how to make their business better.
  • 20 Ways to Grow Your Email List Recorded: Oct 30 2019 39 mins
    Susan Finn
    You want to grow your email list
    Don’t know how to grow your email list
    Using email marketing strategies, Susan Finn will walk you through 20 effective tips to grow your email list.

    With so many digital marketing trends available most businesses don’t know the most effective strategies to capture new email contacts.
    In this must-see presentation, Susan Finn will help you discover the:
    Most popular strategies to build your email list
    Easiest strategies to implement and build email relationships
    How to convert prospects to your email list

    You can learn more about Susan Finn at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Susan, go to https://app.wiseher.com/listing/susan-finn.html

    About wiseHer Expert Susan Finn:
    Susan Finn eats, sleeps, and drinks online marketing. It’s empowering for her to be able to empower you by teaching you in a simple and clear way how to enhance your online presence. Using your company’s ‘voice’ and values, she will address some social media challenges.
  • Get Heard; Get Ahead Recorded: Oct 22 2019 53 mins
    Robyn Hatcher
    Do people often misinterpret what you thought was perfectly clear?
    When you talk to clients or prospects, you get a polite smile and then ‘radio silence’?
    Robyn Hatcher will walk you through the skills and mindset tools to help you achieve more and catapult your business to success.

    Most people don’t know how to get heard and be heard consistently.
    In this must-see presentation, Robyn Hatcher will help you discover the:
    - How you are Perceived = How you are Received = What you can Achieve
    - Tools to identify what sets you apart and to own your value
    - Way to feel confident and assured that your messages are clear and easily understood

    You can learn more about Robyn Hatcher at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Robyn,, go to https://app.wiseher.com/listing/robyn-hatcher.html

    About wiseHer Expert Robyn Hatcher:

    As principal of SpeakEtc, Robyn Hatcher gives inspirational talks around the country, coaches leaders, and does communication consulting for a range of corporations including Con Edison and PayPal. She is also a senior consultant for Speak-First, a global communications training company, as well as a senior trainer and executive coach for Leadership Transformation Group. Robyn and her husband Ken reside in New York City and are the proud parents of Nolan, a Yale University graduate turned professional baseball pitcher.
  • #RockstarConfidence: The Art of the "Killer" Elevator Pitch Recorded: Oct 17 2019 58 mins
    Precious Williams
    Wondered why some companies are always in the news as the gold standard?
    Are you afraid to stand out or or try new things?
    Using #RockstarConfidence, Precious Williams will help you #slayallcompetition with “killer” elevator pitches, media pitches and investor pitches.

    We all can learn a lot from gold standard companies by incorporating some of their best practices for getting attention and exposure in our own lives, businesses and careers.
    In this must-see presentation, Precious Williams will help you discover:
    What is an Elevator Pitch and why you need one?
    How to differentiate your elevator pitch
    Elements of a “Killer” Elevator Pitch

    You can learn more about Precious Williams at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Precious, go to https://app.wiseher.com/listing/susan-finn.html

    About wiseHer Expert Precious Williams:

    Precious Williams, also affectionately known as the #KillerPitchMaster, is a world class master communicator who works with successful women entrepreneurs and helps them take their professional pitching and speaking skills to the next level. With over 24 years of experience in creating unique branding, speaking, and marketing techniques, Williams trains her clients and sales teams at Fortune 100 companies how to remain authentic and transparent when presenting to distinctive audiences. As a 13-time national business elevator pitch champion, Williams has been on top television shows and publications for her pitching, branding, and professional speaking skills. She was featured on Season 8 of ABC’s “Shark Tank,” CNN, MSNBC, Wall Street Journal, the movie, “LEAP,” as well as several others around the world.
  • Paid Family & Medical Leave: Employers in Massachusetts Recorded: Oct 9 2019 59 mins
    Gabriella Guimaraes
    So you have employees in Massachusetts and the employer law just changed.
    Do you understand your employer obligation around this law?
    Gabriella Guimaraes will walk you through the regulations surrounding the new Massachusetts Paid Family and Medical Leave Contribution for Employers Law

    If you have employees or independent contractors in Massachusetts, you need to understand your new employer obligations under the Massachusetts Paid Family and Medical Leave Contribution for Employers Law.
    In this must-see presentation, Gabriella Guimaraes will help you discover:
    - Employer responsibilities
    - General obstacles to the new regulation
    - Logistics for collection of funds and regulatory filing

    You can learn more about Gabriella Guimareas at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Gabriella, go to https://app.wiseher.com/listing/susan-finn.html

    About wiseHer Expert Gabriella Guimaraes:

    Gabriella Guimaraes is a graduate of UMass Amherst's Isenberg School of Management currently thriving in the human capital industry. As the Director of Sales at Brabo Payroll and Benefits, Gabriella works alongside small businesses to provide top level service and attention to detail in dealing with the complexities of payroll, employee benefits, tax credits, human resources and bookkeeping.
  • Charge What You're Worth: Don't Undervalue Yourself Recorded: Sep 25 2019 42 mins
    Lisa Raiche CPA MST
    Is your business profitable?
    Do you devalue your services because you don’t understand your worth?
    Using the value pricing model, Lisa Raiche will walk you through pricing concepts, strategies and psychology.

    With everyone talking “value”, what does it really mean to your pricing and services?
    In this must-see presentation, Lisa Raiche will help you discover:
    - How to understand your value
    - Developing value based pricing and methods
    - The psychology of conveying price to your customers and prospects

    You can learn more about Lisa Raiche at https://www.wiseher.com/ where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Lisa, go to https://app.wiseher.com/listing/lisa-raiche.html

    About wiseHer Expert Lisa Raiche:

    Lisa Raiche, CPA MST is the Co-Founder and COO (Chief Operating Officer) of wiseHer, Inc. and Founder of Bodhi Business Advisors, Inc. Before starting her businesses, Lisa worked for 15 years as an accountant & tax planner in Public Accounting working with small business owners to organize their business books & creating comprehensive tax plans. She was also a controller in private industries, including software & market intelligence creating financial forecasts & analyzing actual business results. She is also an active member of the Community wearing many hats at Entrepreneurs For All (EForAll) Southcoast, Board of Directors for Gnome, Inc. (Gnome Surf) and as a Corporator for BankFive. Lisa is proud to be a Rotarian and as the past Treasurer of the Rotary Club of Fall River, MA and a Paul Harris Fellow, she lives by the Rotary International motto ‘Service Above Self’.
  • Public Speaking: The Career and Business Game-Changer Recorded: Sep 18 2019 37 mins
    Bobbie Carlton
    Have you been to a conference and endured the all male, all pale panel?
    Don’t know how to get started with your first speaking engagement?
    Bobbie Carlton will walk you through the five (5) C’s of public speaking and their benefits.

    All of us have heard that public speaking in business is a must, but like so many other things, we don’t know exactly what it means and how to do it.
    In this must-see presentation, Bobbie will help you discover:
    - where to find public speaking opportunities
    - how to “Get the Gig”
    - opportunities: who to watch?

    You can learn more about Bobbie Carlton at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Bobbie, go to https://app.wiseher.com/listing/bobbie-carlton.html


    About wiseHer Expert Bobbie Carlton:

    Bobbie Carlton, founder of Carlton PR & Marketing, Innovation Nights and Innovation Women, has been called Boston’s Innovation Den Mother, and the Startup Fairy Godmother. She’s an award-winning marketing, PR and social media professional with a soft spot for the under-served and under-represented in the high-tech community. She speaks regularly on PR, social media, community building, product launches, public speaking and women’s issues.

    Previously, in addition to working with a number of Boston-area PR and marketing firms, she headed global PR at Cognos and PTC, both publicly-held enterprise software companies. In 2006 she switched gears, joining a startup focused on supporting self-esteem and positive role models for preteen girls through a social network and book series.
Weekly webcasts providing tips and insights for women.
wiseHer is global knowledge marketplace that provides women business owners and professionals with on-demand 1:1 access to thousands of executives, coaches/mentors, education and resources that accelerate business or career growth.

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