Name: How to Use Social Media to Build the Career You Love
Start: 2020-06-10T18:00:00Z
End: 2020-06-10T18:00:29.000Z
Location: BrightTALK
Rating: 4.7

wiseHer is global knowledge marketplace that provides women business owners and professionals with on-demand 1:1 access to thousands of executives, coaches/mentors, education and resources that accelerate business or career growth.

Considering an expansion into an international market but don’t know the best way to engage your customers overseas?   
Have you tried to expand internationally but your message doesn’t translate in other cultures?    
Wendy Pease will provide expert insights on how to take your domestic marketing strategy for engaging your customers and go international.

By focusing on the types of things you should be translating, your marketing message can be spread to new markets. In this must-see presentation, Wendy will help you:
- Attract, engage and delight in any language.
- Mistakes to avoid.
- Importance of quality.

You can learn more about Wendy Pease at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Wendy, go to https://app.wiseher.com/listing/wendy-pease.html

About wiseHer Expert Wendy Pease:

Wendy is the driving force behind Rapport International with expertise in communications and a passion for connecting people around the world. Her background in international relations extends from having majored in foreign service, working in several international and global marketing roles and spending years living abroad. Wendy loves connecting people through networks and has a fondness for languages and cultures which she feeds with frequent travels to places near and far. Wendy is passionate about her work and enjoys figuring out with clients the best ways to handle their communications process to ensure the highest quality outcomes.

The Language of Global Marketing

Do you feel like you have no control over how you think?  
Do you feel empowered to shift your thinking?    
Susan  Trotter will provide expert insights on how to change how you think just like changing behavioral habits. 

By focusing on repetition, your mindset can grow stronger. In this must-see presentation, Susan will help you:
- Discuss why mindset is so important in life.
- Teach you concrete strategies for shifting mindset.
- Help you to feel more empowered to improve self-confidence, have healthier relationships and be more successful.

You can learn more about Susan Trotter at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Susan, go to https://app.wiseher.com/listing/susan-trotter-phd.html

About wiseHer Expert Susan Trotter PhD:

Susan Trotter, Ph.D. is a Relationship Coach, with specialties in divorce, dating and relationships, self-esteem, mindset, and communication.

In her focus on relationships. Susan is able to successfully coach her clients around developing a new relationship, strengthening an already established relationship, and processing past relationships. Susan is also highly skilled in helping dating clients to navigate the dating world, both online and in real life. Susan is passionate about coaching clients to help them achieve greater joy and satisfaction in their relationships.

Additionally, Susan is adept at coaching clients on a wide range of other life issues and transitions. She works with individuals and couples and facilitates support groups.

Susan is trained as a clinical psychologist and was a practicing therapist for over twenty years. Her extensive background in psychology, therapy, and coaching gives her a unique perspective in her work with clients, and in the process, Susan’s clients gain confidence, build personal strength, and achieve greater happiness and success in their relationships and all areas of their lives.

Creating the Right Mindset

Are you still talking about your business in the same way you were last year?  
Are you missing out on a lucrative new business opportunity?   
Sarah Ginand will dive deep into differentiators and how to use them to build a brand that is impactful.   

2020 has thrown in an additional complexity and people's priorities are different, their problems have changed and their perspective has shifted. In this must-see presentation, Sarah will help you:
- Use your differentiators in your marketing strategies.
- Gain visibility with differentiators.
- Discuss the brands that are doing it well.  

You can learn more about Sarah Ginand at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Wendy, go to https://app.wiseher.com/listing/sarah-ginand.html

About wiseHer Expert Sarah Ginand:

With more than 20 years of marketing experience, including in small business, corporate, and government environments, Sarah provides strategic marketing advice to businesses to increase revenue, expand the effectiveness of marketing and BD efforts, raise client awareness, and reinforce market positioning. Areas of expertise include advising businesses on developing growth strategies, marketing plans, marketing campaigns, and social media strategies. Sarah’s clients include small and medium businesses in many different industries, including infrastructure and engineering, retail, restaurants, and service-based businesses. With several successive contracts with the City of Boston, Sarah assists small businesses throughout Boston to achieve their business and marketing goals.

Tightly Defining Differentiators to Grow Your Business

What is one major business challenge that startups encounter early on? 
When do we start talking about ourselves, and how?   
Alicia Willimas will provide expert insights on how to market effectively in stealth mode or through a rebrand.

Stealthy doesn’t equal silent. If you're looking to recruit top talent, or solve a larger trending problem, it's important to spark the conversation at a lower volume.  In this must-see presentation, Alicia will help you:
- Lay a solid, smart marketing foundation before coming out of the gates.
- How timing drives the success of a new product or service launch.
- How to tell your story in a simplified way across numerous channels. .  

You can learn more about Alicia Williams at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Wendy, go to https://app.wiseher.com/listing/alicia-williams.html

About wiseHer Expert Alicia Williams:

I launched Aliste Marketing over a decade ago with the goal to help others articulate their stories in a more compelling way. We’re real people that have families, dreams, struggles, successes, vacations, and experiences. When we meet with a client, it isn’t just a ploy to upsell more services or sign a longer contract. On the contrary, we enjoy learning their brand story and exploring innovative ways to help elevate their visibility and propel them forward.

As Co-Founder of a longstanding boutique agency, I can relate to the overwhelming anxiety that a small business owner feels to drive consistent, genuine growth with real results. The majority of our clients have been with us for several years because we’ve intertwined their goals with our mission and the ROI speaks for itself.

Stealth Mode Marketing: Timing is Everything

What does ‘work-life balance’ mean to you? 
Are you struggling to “do it all’?  
Why are women walking away from the careers they have built? 
Wendy Silver will help you reframe what ‘work-life balance’ really means.

Bringing Out Your BRAVE: Gain Control, Empower Change, and Stop Wasting Time Won

Are you overstretched and overwhelmed? 
Are you a busy woman, a working mom, or all of the above?   
Natalie Garcia will provide you with the habits and skills to regain your personal energy and spark. 

Women are needing to stretch themselves more than ever. In this must-see presentation, Natalie will:
- Incorporate organizational routines.
- Provide emotional and spiritual tactics to transform your daily life.
- Provide physical strategies to calm the chaos. 

You can learn more about Natalie Garcia at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Natalie, go to https://app.wiseher.com/listing/natalie-garcia.html

About wiseHer Expert Natalie Garcia:

Natalie Garcia assists women through Our Best Year Ever, which is a proven 12-month program for working women with young children who are overstretched and overwhelmed. By learning new routines, habits, and skills, women calm their chaos, transform their daily lives, and regain their personal energy and spark. Developed by a working mom for working moms, the program combines online group sessions with one-on-one coaching. And unlike singular approaches to wellness, such as fitness training or meditation, Our Best Year Ever focuses on the whole woman incorporating organizational, emotional, physical, and spiritual strategies and tactics.

How To Create Atomic Health and Wellness Routines

Do you know what you need to communicate to your audience?  
Do you know how to maintain your current relationships while nurturing new ones?   
Deb Goeschel will provide you with the strategic tools you need to ensure your marketing efforts are strong and effective. 

Are you revisiting how you’re communicating with your customers; because it’s vital. In this must-see presentation, Deb will:
- Provide tips for what you need to assess, change, and do to maintain current customer relationships while nurturing new ones.
- Identify the key elements of your messaging and how they help determine positive-impact marketing communications.
- Provide a guidepost on how to make your website one of the strongest tools in your marketing toolbox.

You can learn more about Deb Goeschel at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Deb, go to https://app.wiseher.com/listing/deb-goeschel.html

About wiseHer Expert Deb Goeschel:

Deb Goeschel is the Founder & Creative Director of Message Artist, a branding and marketing communications agency serving small- to mid-sized businesses, non-profit organizations, and women-lead ventures. With 20 years of marketing communication experience and an extensive and varied creative and entrepreneurial background, Deb brings a unique, intuitive, and laser-focused perspective to brand messaging and content strategy and creation. She excels at guiding her clients down the right path to create positive-impact and action-compelling print and digital content.

Get Strategic & Reach Your Ideal Customers: How To Effectively Communicate in a

What is your happiness intention? 
What if you could be happy for no reason?  
Veronica Nabizadeh Esq. will provide the 7 steps to being happy from the inside out. 

Happiness, Is it a myth? In this must-see presentation, Veronica will:
- Inspire you to live a happier and more fulfilled life 
- Help you understand the key steps to create happiness from the inside out 
- Provide practical tools to raise your happiness level immediately

You can learn more about Veronica Nabizadeh Esq. at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Veronica, go to https://app.wiseher.com/listing/veronica-l-nabizadeh-esq.html

About wiseHer Expert Veronica Nabizadeh Esq., NBC-HWC:

Veronica Nabizadeh is about all things health and wellness. Most of her clients have tried everything but didn’t have the lasting result. So, they come to Veronica ready to change their life because they want to feel complete and have a life of joy and satisfaction in all areas of their lives, not just a few.

Veronica is armored with the tools to help. She is a Florida Licensed non-practicing attorney with a J.D. from Florida Coastal School of Law and is a Nationally Board Certified Health and Wellness Coach.

She has studied with Tony Robbins and is a certified Strategic Intervention Life Coach. She will help you take stock of your life and has effective methods down pat for sustainable change.

Happy For No Reason: 7 Steps To Being Happy From the Inside Out

Don’t understand finance at all? 
Do you feel that finance is too complicated to learn? 
Neha Misra will help you demystify finance and make finance a part of your life. 

If finance is too complicated for you and you want to run away from it, we understand. In this must-see presentation, Neha will:
- Simplify finance 
- Help you understand that finance impacts us all 
- How you can make finance work to your advantage

You can learn more about Neha Misra at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Neha, go to https://app.wiseher.com/listing/neha-misra.html

About wiseHer Expert Neha Misra:

Neha Misra is the Co-Founder of The Fin Lit Project. She has nearly 9 years of experience in both Technology and Finance working for corporations and startups. Her most recent stint prior to starting her own company was with the Long-Term stock exchange at Wall Street, New York with Zoran Perkov and Eric Ries. In less than 3 months of incorporation we are already in partnership with leading FinTech Startups across the globe.

Financial Literacy for Women: Simplifying Finance as a Way of Life

Are you able to build trust and rapport or connect fully with others?  
Do your beliefs get in the way of relating to others? 
Janet Zaretsky will help you overcome the 5 most common conversational blind-spots.

There are beliefs that get in the way of relating to where we have conflicts and breakdowns that interfere with our ability to create an environment where everyone succeeds. In this must-see presentation, Janet will:
- Introduce you to Conversational IntelligenceTM
- Help you discover how to recognize and overcome the most common conversational blind spots
- Discover and learn how to engender trust, loyalty and innovation among teams

You can learn more about Janet Zaretsky at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Janet, go to https://app.wiseher.com/listing/5db1c61181882.html

About wiseHer Expert Janet Zaretsky:

Janet is a master professional coach, author, and speaker that helps people unleash their brilliance, confidence and visibility in the world. She has worked with over 32,000 people in the past 24 years.

Janet is a powerful advocate for ending the gender gap, both in pay and influence. Her work with women has led me to be a frequent contributor to Forbes and the author of “Where’d My Confidence Go… and How Do I Get It Back?”. Known as The BS-to-Brilliance Master, has a gift for having you unapologetically and confidently express yourself – and succeed! – as the unique and powerful professional you are.

Janet is a two-time TEDX and Keynote Speaker, a corporate trainer and expert in communication and leadership, an International Coach Federation member, Certified Conversational Intelligence Coach, Certified in Behavioral Style Instruments, graduate of Coach U, former senior program leader for Landmark Worldwide and Co-founder of Impact Speaking Lab.

You can find more information at www.janetzaretsky.com.

Communication Secrets of Influential Leaders: The 5 Conversational Blind Spots t

Does developing an authentic brand intimidate you? 
Do you know how to develop a brand that is authentic to your core beliefs?
Justin Kerr will help you embrace authenticity & take you through the journey of developing your own brand.

Developing a brand that's authentic to your core beliefs, your vision, and the mission you want to accomplish can seem overwhelming. In this must-see presentation, Justin will:
- Guide you through his journey to integrate the designer & Pirate in his brand
- Help you discover your true brand
- Provide you with a map to develop an authentic brand for your company

You can learn more about Justin Kerr at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Justin, go to https://app.wiseher.com/listing/justin-kerr.html

About wiseHer Expert Justin Kerr:

After earning a BFA from Rhode Island School of Design, my first job was roofing houses — a humbling experience and an important step in my personal growth. I eventually landed a position as a graphic designer and have spent the past 25+ years developing my skills in print and web design, branding, identity development, art direction, and design strategy. I was the Creative Director for a web development company for several years before starting my own design and branding agency in 2016.

As a designer and brand specialist, I focus on helping businesses be clear, strong, and consistent in their visual communication.

I'm not a native Rhode Islander but I've lived here long enough that I now give directions by where landmarks used to be. My wife, also a RISD grad, and I live in Providence and spend weekends indulging in our passions: yard sales and historical re-enactment as pirates.

Developing an Authentic Brand

Are the limitations of COVID-19 impacting you personally and professionally?
Are our current events creating a sense of overwhelm and lack of control?
Are you ready to rethink and reimagine a new, empowered way forward?
Dr. Lynda Reid’s concept of MORE will provide you with a framework for rethinking and reimagining new positive steps forward.

Many of us are living overwhelmed; our brains continually bombarded by conflicting perspectives, data overload, and racial injustice. How you work, where you go, and what the future holds all collectively increase your stress levels. In this must-see presentation, Dr. Reid will:
- Guide you through the transformative framework of the concept of MORE
- Provide you with essential strategies for moving beyond your current limitations
- Creating a pathway for expanding your potential

You can learn more about Dr. Lynda Reid at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Dr. Reid, go to https://app.wiseher.com/listing/lynda-reid.html

About wiseHer Expert Dr. Lynda Reid:

Dr. Lynda Reid is an internationally certified professional coach, author, and speaker. Her individual and team coaching programs support her clients in breaking beyond their status quo and maximizing individual and group potential. As a coach, Lynda supports individuals, entrepreneurs, and business teams across all professions in creating dynamic and sustainable change.

Expanding Your Potential Through Crisis & Challenge

Do you spend time and energy worrying about things that never happened?         
Do you worry about being “found out” that you are not good at something?     
Devon Grilly will walk you through the tools to create a foundation of fearlessness.   

What do you fear? In this must-see presentation, Devon will teach you:
- What is fearlessness? 
- The Myths and Misconceptions of fearlessness
- Daily practices to be fearless

You can learn more about Devon Grilly at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Devon, go to https://app.wiseher.com/listing/devon-grilly.html

About wiseHer Expert Devon Grilly:

Devon Grilly is a Certified Professional Coach with specializations in transition & leadership coaching. With an ACC credential from the International Coach Federation and MS in Bioengineering, she has a powerful combination of emotional intelligence and grounded problem-solving. Devon helps her clients make clear, confident decisions about their mid-career pivot, including easing the transition into leadership roles.

Fearlessness as a Daily Practice

Are you frustrated, tired or just ready for a change in your career?        
Are you recognized for your talents, passion and ambition?    
VJ Niles will walk professionals through the Ultimate Career Leap four (4) step system for getting your career from stagnant to flowing.  

Do you want to create career opportunities and achieve new levels of fulfillment in your career? In this must-see presentation, VJ will teach you:
- How to make connections and build relationships to find opportunities
- How to position your talents when talking about yourself
- How to tap into resources you are surrounded by

You can learn more about VJ Niles at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with VJ, go to https://app.wiseher.com/listing/vj-niles.html

About wiseHer Expert VJ Niles:

V.J. Niles is a Career Strategist and Founder of The Niles Group, a company that empowers individuals to take action in their careers by supplying the necessary training, and development vital to the success of diversity in the workforce. V.J. Niles has been successfully providing training and presentations in academia and the corporate world for 20 years. Having a career in insurance, information technology, higher education and human resources has allowed her to bring her vast knowledge to others as a career strategist. She understands how to climb the corporate ladder, what it takes to pivot across industries, and how to grow a professional career brand.

I don’t just coach, I am a career strategist. I help catapult you to the next level in your career, whether you’re a (1) mid-level professional wanting to get to the next level, (2) an executive trying to decide your next move between C-suite and your own thing (3) or an entrepreneur trying to figure out how to bring your idea to fruition.

Ultimate Career Leap: 3 steps to Catapult your Career to the Next Level

Do you understand how people experience you?       
Can you create a memorable experience that will open doors?   
Ilhiana Rojas Saldana will help you define the key elements around your Personal Brand. craft the message around what you want people to believe about you and represents your reputation. 

Do you know how to craft the message around what you want people to believe about you and represents your reputation? In this must-see presentation, Ilhiana will teach you:
- The steps to craft an outstanding Personal Brand  
- How to Ignite your Personal Brand   
- The importance of having a strong Personal Brand 

You can learn more about Ilhiana Rojas Saldana at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Ilhiana, go to https://app.wiseher.com/listing/ilhiana-rojas-saldana.html

About wiseHer Expert Ilhiana Rojas Saldana:

Ilhiana is a Transformation Strategy Coach & Consultant, a Diversity & Inclusion Catalyst, a Hispanic advocate, and an international motivational speaker. She is a possibility thinker and firm believer that nothing is impossible.

Her mission is to enable professionals to move from ordinary to extraordinary through meaningful transformation by expanding their potential, embrace their purpose, ignite their brand, and thrive through personal empowerment. Specializing in leadership development, diversity & inclusion, high-performing teamwork, purpose-driven culture mindset, resilient & agile behaviors, and brand identity development, Ilhiana guides professionals and businesses to maximize workplace performance, engagement, and collaboration.

BeOUTSTANDING: How to Ignite your Personal Brand

Do you know which clients get the best results from your products or services?     
Do you know how to attract your ideal clients?  
Cynthia Trevino will give you five (5) essential steps to gain clarity on your ideal client and only attract clients you love.

Do you know how to use thought provoking questions to gain clarity on who your ideal client is? In this must-see presentation, Cynthia will help you:
- Let the right clients know you exist  
- Understand why people know, like and trust you  
- Recognize that marketing is education 

You can learn more about Cynthia Trevino at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Cynthia, go to https://app.wiseher.com/listing/cynthia-trevino.html

About wiseHer Expert Cynthia Trevino:

After over 30 years in corporate, and working with small businesses, startups, and solo entrepreneurs, I’ve learned what works and doesn’t work when it comes to understanding, reaching, and connecting with ideal clients and buyers.
My Client Clarity to Cash Flow Signature Program is a five step system to empower, purpose-driven women entrepreneurs like you to learn to speak their clients’ language. So you can fill your business with clients who share your values and are motivated to make the changes you help them achieve. My Amazon #1 Bestselling Book, She Markets, A Guide for Women Entrepreneurs, shares my system.

Know Your Ideal Client: Attract Clients You Love

Do you know how to land podcast guests?    
Do you know how to get yourself on a podcast? 
Michelle Glogovac will show you how to expand your audience and showcase yourself as an expert.

Do you know how to personalize your pitch and then follow up to land that podcast interview? In this must-see presentation, Michelle will help you:
- Define your expert topics  
- Craft a pitch email  
- Create a pitch kit aka media kit 

You can learn more about Michelle Glogovac at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Michelle, go to https://app.wiseher.com/listing/michelle-glogovac.html

About wiseHer Expert Michelle Glogovac:

Michelle attended UCSB where she earned her Bachelor's degree in Law and has her Masters in Law from ALU.  She loves all things law including contracts and negotiating. After an 18 year career in corporate aviation, Michelle made a complete switch by launching her podcasting agency. She fell in love with podcasts and how such a large audience can be not only reached but impacted by hearing the stories and messages of others. Michelle has found her passion in helping podcasters grow their businesses and audiences. Michelle launched the My Simplified Life podcast in September 2019 and also produces 6 other podcasts.

Michelle looks forward to working with you, sharing your message and discovering new wines in the process!

Podcast Pitching: How To Pitch Yourself and Land Interviews

Do you know how to use social media to skyrocket your personal brand?
Do you know how to make those online results lead to offline career growth?    
Holly Chessman will show you how to use online tools and techniques to build the career of your dreams.

Social media can be an effective way to grow your business' reputation, but do you know how to use it? In this must-see presentation, Holly will help you:
-  Set the right goals for YOU  
- Building the right networks  
- Unlock secret LinkedIn tricks 

You can learn more about Holly Chessman at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Holly, go to https://app.wiseher.com/listing/holly-chessman.html

About wiseHer Expert Holly Chessman:

A seasoned professional, Holly Chessman enables clients to achieve business goals through exceptional strategies and materials, providing: Tools and teachings to enable quick growth, programs that achieve measurable success and knowledge to enable clients stay on the cutting edge of the digital world.

Holly has been listed number 28 in the top 100 influencers on gender equality and diversity, received a Smart Women Visionary, named one of the top 20 digital marketing influencers in New England, quoted in Forbes, featured on Podcasts, spotlighted as one of the leading women in the Boston tech scene, and quoted as an influencer.

How to Use Social Media to Build the Career You Love

Social Media

Social Media Marketing

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How to Use Social Media to Build the Career You Love

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