Developing an Authentic Brand

Presented by

Justin Kerr

About this talk

Does developing an authentic brand intimidate you? Do you know how to develop a brand that is authentic to your core beliefs? Justin Kerr will help you embrace authenticity & take you through the journey of developing your own brand. Developing a brand that's authentic to your core beliefs, your vision, and the mission you want to accomplish can seem overwhelming. In this must-see presentation, Justin will: - Guide you through his journey to integrate the designer & Pirate in his brand - Help you discover your true brand - Provide you with a map to develop an authentic brand for your company You can learn more about Justin Kerr at where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Justin, go to About wiseHer Expert Justin Kerr: After earning a BFA from Rhode Island School of Design, my first job was roofing houses — a humbling experience and an important step in my personal growth. I eventually landed a position as a graphic designer and have spent the past 25+ years developing my skills in print and web design, branding, identity development, art direction, and design strategy. I was the Creative Director for a web development company for several years before starting my own design and branding agency in 2016. As a designer and brand specialist, I focus on helping businesses be clear, strong, and consistent in their visual communication. I'm not a native Rhode Islander but I've lived here long enough that I now give directions by where landmarks used to be. My wife, also a RISD grad, and I live in Providence and spend weekends indulging in our passions: yard sales and historical re-enactment as pirates.

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