Tightly Defining Differentiators to Grow Your Business

Presented by

Sarah Ginand

About this talk

Are you still talking about your business in the same way you were last year? Are you missing out on a lucrative new business opportunity? Sarah Ginand will dive deep into differentiators and how to use them to build a brand that is impactful. 2020 has thrown in an additional complexity and people's priorities are different, their problems have changed and their perspective has shifted. In this must-see presentation, Sarah will help you: - Use your differentiators in your marketing strategies. - Gain visibility with differentiators. - Discuss the brands that are doing it well. You can learn more about Sarah Ginand at http://wiseher.com where we offer on-demand business and career advice for women to accelerate their business or careers. To schedule a call with Wendy, go to https://app.wiseher.com/listing/sarah-ginand.html About wiseHer Expert Sarah Ginand: With more than 20 years of marketing experience, including in small business, corporate, and government environments, Sarah provides strategic marketing advice to businesses to increase revenue, expand the effectiveness of marketing and BD efforts, raise client awareness, and reinforce market positioning. Areas of expertise include advising businesses on developing growth strategies, marketing plans, marketing campaigns, and social media strategies. Sarah’s clients include small and medium businesses in many different industries, including infrastructure and engineering, retail, restaurants, and service-based businesses. With several successive contracts with the City of Boston, Sarah assists small businesses throughout Boston to achieve their business and marketing goals.

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